Meghan puts a new label on her range of jams and lifestyle

Meghan, the Duchess of Sussex, has announced a new identity for her lifestyle brand, which will be called like never before.

Despite the social media teasers showing celebrities with jars of jam from Meghan, the previous American Riviera Orchard brand seems to have reached a sticky end.

In an article on social networks, Meghan said that the range of newly named products would be a joint project with Netflix, which shows its series of cooking and lifestyles, With love, Meghan next month.

“” As always “means” as it has always been “or even say” in the same way as always “,” said Meghan post.

The recorded message, delivered in close-up by Meghan, underlines continuity with his old pre-Royal lifestyle blog, The Tig.

She said that the new adventure would be “beautifully woven everything I cherish together – food, gardening, entertainment, a thoughtful life and find joy on a daily basis”.

Prince Harry, who was at the Invictus Games in Canada, is heard briefly out of camera in the background of the Instagram publication. Their three -year -old daughter, Lilibet, is also seen in the distance, against a sunny Pacific sky, on the support website like never before.

The previous name American Riviera Orchard was a reference to the part of California where she lives with Prince Harry – and Meghan said that “limited me to things made and cultivated in this area”.

This name had been promoted since April 2024, when celebrities published photos on Instagram of Jars of Strawberry Jam, in a launch that tried to preserve a feeling of mystery.

But there had also been reports of delays due to brand problems with the original title.

If the latter announcement means that the lid will come out of a new jam war, the Californian competitor will face Buckingham Palace and Windsor Castle Strawberry Preseve, both at £ 7 and Highgrove Organic Pre -sert at £ 6.95.

The new brand like never will be a partnership with Netflix, with reports that the television company will open stores that will sell merchandising connected to its programs.

“Of course, there will be preserves of fruit, I think we are all clear at this stage that the jam is my jam,” said Meghan.

“But there are so much more products that I like that I use at home and now it’s time to share it with you, so I can’t wait for you to see it.”

The launch of Meghan’s television show was delayed by forest fires in California, with the American state the backdrop of the series, which should be a mixture of kitchen, reception of advice and Friends of celebrities and should take place on Netflix from March 4.

It has been five years since Meghan and Prince Harry have resigned as a royal work, becoming financially independent in the United States. Meghan says that in her article on social networks, she “shed my heart into” this next range of products.

Meghan divides public opinion, with strong reactions on the social networks of supporters and adversaries. His fans welcomed his independence and his creativity, while his opponents have already described the brand “anything”.

In an appropriate way, she signed her own article: “As always, Meghan.”