The planned streaming service, Venu Sports, was abandoned before it even got off the ground.
ESPN, Fox and Warner Bros. Discovery announced Friday that they are terminating Venu. It was planned to offer sports products from all three services as a mid-priced entry for cord cutters who wanted more than a bare minimum of sports.
Its planned launch last year was halted due to a legal battle with Fubo’s streaming business. Although this was recently settled, other companies had signaled that they were going to oppose Venu.
At the same time, in the ever-changing maze of companies offering services to people wanting to ditch cable, other options were becoming available to the people who were Venu’s target audience.
“In an ever-changing market, we determined it was best to meet the changing demands of sports fans by focusing on existing products and distribution channels,” ESPN, Fox and WBD said in a statement Friday. common.
For ESPN, for example, that means focusing on its own streaming service which is expected to launch later this year.