The Farmer Forward program is a five -year investment that the snack company has created in partnership with the global dairy producer and longtime supplier Fonterra
- The initiative will provide funding for tools and technology focused on sustainability at around 2,000 farmers and will pay around 165 farmers who meet ambitious targets of an incentive in cash $ 15,000 USD per farmer per year.
- The program should reduce the Mars Scope 3 emissions from Dairy by more than 150,000 metric tonnes by 2030 (against a reference base in 2015) – equivalent to the abolition of more than 380 million kilometers of the road.
- The dairy production involved in this new program could theoretically produce enough milk to make a huge 20 billion Snickers bars each year. **
- The partnership is at the heart of the company’s ambition to reduce greenhouse gas emissions (GHG) 50% * by 2030 and reach Net Zero by 2050.
CHICAGO,, February 17, 2025 / Prnewswire / – Today, Mars, Incorporated, announces a new program thanks to its partnership with FONTERRA, one of the largest dairy suppliers in the world. Supported by a $ 27 M USDInvestment of five years, the Farmer Forward program aims to allow dairy producers to embrace intelligent and intelligent agricultural practices while Mars strives to reduce greenhouse gas emissions (GHG) 50% by 2030 against A reference base in 2015.
About half of the investment will be allocated to financing tools and farm technology at around 2,000 FONTERRA dairy producers. The remaining funds will go into the pockets of around 165 farmers each year which make the best progress of the durability objectives $ 15,000 USDOn average, by farmer each year.
The Farmer Forward program covers 26,000 hectares of agricultural land – equivalent to around 50,000 NFL football fields. To put this in perspective, the dairy production involved in this new program could theoretically produce enough milk to make 20 billion Snickers bars each year. 3 Dairy programs by 2030 against a reference base in 2015.
This strategic program is the cornerstone Moo’ving Dairy Forward Initiative – A several million dollars platform launched last year to generate investments in new technologies and partnerships to reduce GHG emissions through the global world supply chain. Dairy is the fourth contributor to the company’s carbon footprint – this means that Mars cannot achieve its ambitious durability objectives with the help and partnership of dairy producers.
“Dairy producers are on the front line of the progress of climate-intelligent agriculture, which is why we put them first thanks to the launch of our Farmer Forward program,” said Amanda DaviesChief R&D, supply and sustainability agent, MARCH GROTHER. “Thanks to this initiative, we invest roughly $ 27 million In Fonterra, family agriculture over the next five years to provide critical financial support and important programs. It is a real winner-win, because we know that making dairy products more sustainable requires a real effort and a real investment. “”
As a family company, Mars understands the desire of dairy farmers to ensure that the future of their farm for future generations. Mars’ financing will encourage farmers to accelerate not only programs reductions, but will also allow them to build resilient companies for the future.
“Fonterra and Mars have been working together for decades, durability really taking a seat before recent years. FONTERRA has clear ambitions with regard to the climate and it is thanks to partnerships like this with Mars, that we can help our owners of farmers to carry out our target partnerships, ”said Charlotte RutherfordDirector of sustainability, Fonterra. “We are grateful to Mars and its common commitment to protect the environment. It is a real testimony to the power of partnership and innovation.”
More than 200,000 cows provide dairy products for emblematic confectionery brands, including M&M® And snickers®. However, raw ingredients represent 65% of total GHG emissions from the March Sootation Portfolio. Reducing these Dairy-Related Emissions Plays a significant part in Meeting the Greater Sustainability Ambitions Outlined In The Mars Net Zero Roadmap To Achieve Net Zero Ghg Emission Across the Company’s Full Value Chain by 2050. At March, there’s Shared Belief that While the company works to create a healthier planet. As proof, since 2015, March, Incorporated has decreased its 16% GHG emissions worldwide while increasing its world annual sales by 60% on the same period. Learn more about The approach of the company to sustainable dairy agriculture.
* Stat of the EPA equivalence calculator: https://www.epa.gov/energy/greenhouse-gas-equivalence-calculator
** Legal people have asked us to clearly show that it is illustrative and that the dairy products of this program do not transform in 20 billion Snickers bars, but in fact several chocolate bars and Mars snacks.
About Mars, incorporated
Mars, Incorporated is motivated by the conviction that the world we want tomorrow begins with the way we do business today. As a family company of more than $ 50 billion, our diversified and expanding portfolio of main pet care and veterinary services support pets around the world and our snacks and food products quality delight millions of people every day. We produce some of the most popular brands in the world, especially Royal canine®Pedigree®Whiskas®Caesar®Dove®ADDITIONAL®M&M®Snickers® And Ben’s Original ™. Our international pets for pet hospitals, notably Banfield ™, Bluepearl ™, VCA ™ and Anicura ™ Span Preventive, General, Specialty and Emergency Veterinay Care, and our global veterinary diagnostic company Antech® Provides revolutionary capacities in pet diagnostics. The principles of March Five – quality, responsibility, mutuality, efficiency and freedom – inspire our 150,000 partners to act every day to help create a better world for people, pets and the planet.
For more information on Mars, please visit www.mars.com. Join us Facebook,, Instagram,, Liendin And YouTube.
Contact: Callie Noakes,, (Protected by e-mail)
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