Baton Rouge – LSU Athletics and Playfly Sports has announced the launch of Nilsu MaxA new independent entity dedicated to the identification and security of Nile opportunities for Tiger athlete students.
Nilsu Max, under the direction of Mary Claire Logue, represents a major step in the commitment to the commitment to support each tiger by unlocking opportunities that will allow students-athletes to prosper on and off the field. Thanks to additional endowment and expertise, Nilsu Max undertakes to create new resources in Nile and hear partnerships in space.
Before joining Playfly, Logue was previously director of Nile Development & Partnerships in LSU, where she supervised all the educational programs and resources provided to students-athletes, coaches, administrators and other key stakeholders in zero space. In addition to overseeing Nile Education initiatives, Logue has also provided personalized brand strategies to LSU students and played a key role in recruiting efforts from the Nilsu department.
LSU Athletics and Playfly Sports announces the launch of Nilsu Max
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– LSU Tigers (@lsusports) February 26, 2025
“I am incredibly grateful for the opportunity to join Playfly, and I am delighted to continue relying on the foundation that was built for Nile in LSU,” said Logue. “This is my objective of establishing a successful model for Nilsu Max which continues to innovate and amplify zero opportunities for LSU students in the landscape of collegial athletics constantly evolving.”
Playfly Sports, the exclusive holder of multimedia rights for LSU Athletics, is operated by LSU Sports Properties. Taking advantage of their preexisting relationship and their cultivated approach based on data, LSU athletics and gaming sports will strategically expand their partnership to maximize zero opportunities for student-athletes and LSU brands via Nilsu Max.
“Thanks to Nilsu Max, we are expanding the possibilities of our student-athletes, ensuring that they have tools and resources to maximize their zero potential,” said Clay Harris, LSU assistant. “This initiative is an important step for the athletics of LSU and its athlete students while we are proposing towards the new era of university athletics.”
Nilsu, under the direction of Taylor Jacobs, is hosted under athletics and will remain focused on education, brand image and recruitment, as well as resource strategy and to help students effectively carry out transactions, while Nilsu Max will be dedicated to the search for offers and help companies accumulate in zero space.
“Nile has changed the landscape of university athletics and the LSU remained at the forefront of this space,” said Jacobs, the associated announcement of LSU for zero and strategic initiatives. “The implementation of Nilsu Max, continues to distinguish ourselves and show that we are committed to offering the best experience of zero.”
The Nilsu Max team will be located on the second floor of the ATHLETIC administration building and accessible to all student-athletes / businesses looking to engage in space. For more information, please contact Mary Claire Logue in Mc.logue@lsusp.com or visit https://lsusports.net/nilsu/nilsu-max.