LIV tournaments have aired on The CW for the past two yearsPictures
LIV Golf is set to strike a broadcast deal with Fox Sports that would see the tour’s tournaments aired on the company’s airwaves starting in 2025, according to sources. The structure of a potential deal, including whether a rights fee would be included, was not immediately clear. It’s also unclear whether the tournaments would be broadcast on Fox, FS1, or a mix of the two.
No deal has been announced by either LIV or Fox, and while it could still fall through, sources are expecting a deal.
LIV tournaments have aired on The CW for the past two years. This agreement provided for an option for a third year which was not retained.
Scott O’NeilWHO SBJ reported should be named the new CEO and commissioner of LIV, was on hand in Las Vegas this week to “The Confrontation” Tuesday’s match between LIV players Brooks Koepka And Bryson DeChambeau against the stars of the PGA Tour Rory McIlroy And Scottie Scheffler.
In fact, sources said O’Neil was playing Monday in the pro-am with Alan GoldHead of Sports Media at CAA Evolution, the media arm of CAA Sports. CAA was quietly advise LIV on several fronts since the start of the year. Also in their pro-am group on Monday was Jordan Bazantexecutive vice president of business development and media at Fox Sports.
A Fox network broadcasting LIV events would be a major win for the tour. While LIV’s deal with The CW put the fledgling tour on a network with 120 million U.S. households, its two-year viewing figures were insufficient. During the LIV tournament at the Greenbrier in August, Jon Rahm and Koepka competed throughout the streak, but the final round averaged only 165,000 viewers.
LIV built its 2025 program with a new media agreement in mind. While the 2024 season ended in Dallas during the third week of September, LIV’s 2025 campaign is expected to end in August, before a network like Fox ramps up its college football and NFL programming. LIV’s 2025 schedule is expected to include more international tournaments than domestic ones.
This wouldn’t be the first time Fox and LIV reached an agreement. Golfweek reported in September 2022 that LIV was close to a deal with Fox that would have bought the league time on FS1.
Fox has long been seen as a well-suited network partner for LIV, with NBC, CBS, ABC and ESPN all having ties to the PGA Tour and PGA of America for their events. Several media outlets reported earlier this year that LIV had held discussions with WBD.
Fox declined to comment. LIV did not respond when contacted for comment.
This story has been updated from its original version.