Health and well-being brand Lifetime should open its flagship product from New York near Bryant parkLearned the commercial observer.
Life Time, which operates around 185 health clubs in the United States and Canada, has signed a 20-year lease for a fitness and wellness club of 52,000 square feet on four floors of Corporation of properties and construction (PBC) 10 Bryant ParkAccording to the owner.
The lease of the lifespan brings the building of 865,000 square feet to the southwest corner of the Fifth Avenue and the West 40th Street – formerly known as the name of 452 Fifth avenue – almost completely rented, according to the technology giant AmazonAvailable of 330,000 square feet on the property in April, As the CO previously reported.
Amazon has resumed its new space of the Bank based in London HSBCwho previously anchored the 30 -story office tower until its lease is expired earlier this year and it left for Tishman Speyer‘s The spiral In Hudson Yards.
“The lifetime transaction still defines the evolution of this section of the FIFTH avenue and improves the central central district to the west and the district of Bryant Park, to the east”, “,” Jll‘s Patrick SmithWho negotiated the agreement for the owner, said in a statement.
“With the next openings of Razor dining room Later this year, the announcement of life and several new food and lifestyle offers, the corridor emerges in real time as a unique and dynamic destination, “added Smith.” This transaction is a huge victory for the 10 Bryant Park. “”
The rent requested in the life agreement was not provided, but A report of Cbre The retail rents found in Manhattan were on average $ 659 per square foot in the first quarter of 2025.
Atlantic Retail‘s Joe Mastromonaco negotiated the agreement for the tenant. Mastromonaco and a life spokesperson did not immediately respond to requests for comments.
The lifespan will open its four floors to 10 Bryant Park in December 2026. It will be the brand’s 11th location in New York after recently Sign a lease for around 80,000 square feet health club at Silverstein properties‘ Brooklyn Tour In downtown Brooklyn, which will also open in the second half of 2026.
Like its other locations, the new Life Time space near Bryant Park will offer equipment such as a mixed humid suite, a hammam, a sauna, a cold pool, fitness studios, training spaces, spas and even coworking and library areas.
In addition to the lease of life, Union Square reception group is “in advanced talks” to take the last retail spaces of 5,000 square feet at 10,000 square feet in 10 Bryant Park, according to a source knowing the agreement.
Union Square should use the retail space – which has received the attention of tenants in the running such as Jean-Georges restaurants,, Tribeca hotel group And Landry – as a place of hospitality operated by the restaurateur Danny Meyersaid the source.
The news of the almost complete occupation of the building comes after a few roller coaster mountains in recent years.
PBC based in Israel, which Bought 452 FIFTH avenue From HSBC in 2010 for $ 330 million, planned to sell the property in December 2021 to Real estate group innovates For around $ 855 million in the PBC plans to unload most of its $ 2 billion in American real estate, As the CO previously reported.
But the sale failed in 2022 after the founder of Onno Andrew Chung I couldn’t find the money And several macroeconomic factors – such as increase in interest rates, concerns about inflation and economic uncertainty caused by the COVVI -19 pandemic – have affected back transactions.
The missed agreement, combined with HSBC leaving the property, led PBC to continue a complete refinancing and repositioning of the Tower built from the 80s. In addition to a new hall entry off the fifth avenue and various new amenities, PBC has renamed and renamed the building to 10 Gying Park in order to affiliate the property with The Park Bryant now burgering Office area.
As part of its brand change strategy, PBC decided to continue a well-being and fitness retailer unique for the benefit of building tenants.
“This lease (for life) represents the cornerstone of a remarkable repositioning route which raised this property in one of the main office destinations in New York”, CEO of CEO-US Eli Elefant said in a press release. “Its rental success highlights the sustainable appeal of well -installed and carefully well -installed active ingredients at the heart of Manhattan.”
The other tenants of 10 Bryant Park include Swiss Pharmaceutical Company NovartisInvestment Capital Company 17 capitalinvestment company Brighton Park Capitalalternative investment company HBK capital managementinvestment company Generate capital and asset manager Tilden Park Capital.
Isabelle Durso can be reached Idurso@commercialobserver.com.