Nashville – Learfield, the exclusive holder of multimedia rights to Vanderbilt University Athletics, announced today that Sean Ferretti has been hired as a general director of his locally based team, Vanderbilt Sports Properties (VSP).
Ferretti is a 15 -year -old veteran in business development and corporate partnerships with a solid Context in the sports and entertainment industry. Its characteristics stop in various organizations In four different professional sports leagues.
As GM, Ferretti will serve as a main connection of Learfield linked to the full agreement on multimedia athletics rights of the university and to the platform of company partner In addition to supervising the local team of Vanderbilt Sports Properties. He will work in close collaboration with the vice-chancellor of Vanderbilt for athletics and university affairs and the sports director Candice Storey Lee and the whole administration of athletics on all aspects of the relationship between Learfield and Vanderbilt Athletics.
“Sean Ferretti’s experience establishing commercial relations and serving audiences in professional sports is a perfect match for Vanderbilt’s sports properties at this key time,” said Lee. “With our Learfield partners, we are engaged in the operational and financial excellence that allows us to deliver to our fans, to highlight this incredible university and to prosper in the dry in this new era of university athletics.”
Ferretti began his career in sport with the Arizona Cardinals (NFL) in 2010, where he spent almost a decade in various roles. At the start of the sale of premium tickets and seats, he quickly moved into corporate sponsorships, where he played a key role in the security of a new name for name for the team in 2018.
In 2019, Ferretti joined the Texas Rangers (MLB) as director of corporate sponsorships, contributing to the launch of Globe Life Field and helping the team to make record income. In 2022, he was appointed Dallas Wings (WNBA) and Panther City Lacrosse Club (NLL) revenue director, further expanding his expertise in sports business leadership.
“Candice and her Vanderbilt athletics team have incorporated massive and innovative changes into their athletics programs to reach new summits of success,” said Kim Damron, president of Learfield of Properties sports. “The modernization and upgrades that Vanderbilt Athletics has suffered in recent years will lead to incredible growth and opportunities. Sean’s experience and success will make him a perfect leader to continue to advance the team of sports properties of Vanderbilt. ”
“I had the chance to grow in exceptional organizations, guided by remarkable leadership,” said Ferretti. “The experiences and mentorship that I received played a decisive role in preparing for this incredible opportunity. Vanderbilt is a prestigious institution that participates in the best sports conference in the country, and the Candice vision and its team create here is really inspiring.
Summa Cum Laude Du Brevard College graduate in 2009, Ferretti was twice captain of the male basketball team from Division II of NCAA II of Brevard.
About Learfield
Learfieldis the main media and technology company supplying college athletics. Thanks to its digital and physical platforms, Learfield has and operates a deep data set and industry relationships to stimulate income, growth, notoriety of the brand and fans’ commitment to brands, sports and entertainment properties. With links with more than 1,200 college institutions and more than 12,000 local and national brand partners, the presence of Learfield in university sports and live events offers influence and maximizes the scope of the public target. With solutions for an experience of fans of 365 days 24/7, Learfield allows schools and brands to connect with fans via license goods, a gaming ticket office, donor identification for sports programs, exclusive personalized content, innovative marketing initiatives, zero solutions and advanced digital platforms. Since 2008, he has been a title sponsor for the famous Learfield Director Cup, supporting the sports departments of all divisions.