Lawson-FeningThe favorite Los Angeles Furniture brand of Los Angeles has sold a majority participation of its business to stand out from good, the mother company of the retailers of confessional clothing Altar’d State, Arula, Tullabee and Vow’d. The agreement will be distinguished from the right direction that Tana Ward will become the new president of Lawson-Fenning, and the founders Glenn Lawson and Grant Fenning will remain in management positions.
According to a press release accompanying the news, Lawson-Fenning will continue to operate independently and keep its head office in Los Angeles, with Lawson as Director of Creation and Fenning as Director of the Design. “This partnership allows us to develop with intention,” said Lawson. “With the support of standing out for Tana’s good and leadership, we are delighted to grow while preserving DNA that has always defined Lawson-Fenning.”
The union is surprising. The two companies operate in different market segments, with different approaches.
Founded in the late 1990s by students of the Pasadena Art School Lawson and Fenning, Lawson -Fenning made its bones as an elegant trade -oriented furniture –Michael S. Smith And Kelly Wearsler were the first cheerlers; Brian Paquette And Josh Greene have both collaborated on collections with the company.
Lawson-Fening flirted with a wider audience (he Make his debut a collaboration with CB2 In 2022), but it is always better known to designers. Its price – most sofas vary from $ 5,000 to $ 10,000 – is at the end of retail.
Based in Tennessee, it stands out to be built on the success of Altar’d State, a brand of clothing focused on women in their twenties. Founded in 2009 by retail leaders Aaron Walters and Brian Mason as “modernized Christian shopping experience”, the company has developed quickly, now operating more than 100 stores in 30 states.
The aesthetics of the Altar state leans contemporary Boho-chic, with silhouettes and flowing prints that flow (the brand is sometimes compared to anthropology). Its selection arrives at a higher price, with most items varying between $ 50 and $ 150.
A Profile 2019 In Wwd Describes the Altar state as adopting a discreet but direct approach to its Christian roots. “We are based on faith. No matter your experience, where you come from or what are your beliefs (to work or buy from Altar’d State). But we direct our activities on simple principles – dealing with others how you want to be treated and brings a lot of help to others, “said Walters. “We put love in our business.”
According to the company’s website, as part of Good’s “Mission Monday Mission” program, it donates 10% of the Net Monday product to Charity. The company also offers employees for four hours of volunteer time paid each month. In 2018, Altar’d State launched a large sister brand, A’Beautiful Soul, which was then renamed Arula. A brand focused on children, Tullabee, then came, followed by a walk, walked.
More recently, standing out for good has thrown your goal on the house. Three years ago, he announced that he was developing a brand of furniture and contemporary decor and hired Ward (formerly co -president of Ben Soleimani and merchandising chief at HR) As Home brand president. Later in 2022, the company completed its team with more HR veterans, the chief of operation Sean Connelly and the director of the design Mark Dvorak. The brand was launched this spring under the state of the altar banner at home. There, the sofas start at around $ 1,700.
Ward is enthusiastic about the idea of bringing Lawson-Fenning into the fold of furniture. In the press release, she shared: “I am delighted to join Glenn and Grant to rely on their incredible inheritance and bring the brand to a wider audience in a useful and inspiring way.”