Jeffery MA was appointed President, Greater China, and will join the Amer Sports world leadership team from July 1, 2025, succeeding the current president of China, John Yao.
Jeffery joins Amer Sports from the role of CEO of Zhongqiao Sports, a large sports articles in China. He previously held management positions at Topsports, the largest retailer of sports items in China and Adidas.
Jeffery will be a member of the Amer Sports Global Leadership team and will be based in Shanghai. Jeffery will succeed the current president John Yao, who will leave the sports of Amer on July 1, 2025, to assume a new role of leadership outside the company.
“I am very happy that Jeffery is starting to direct bitter sports in Grand China. Jeffery brings a richness of experience in business leadership and the organization of rapidly growing businesses in our industry, with a deep expertise in consumer and Omnican development in China, “said Amer Sports CEO James Zheng.
“At the same time, with the world leadership team, we thank John Yao for his leadership and wish him all the best in his new position. Over the past five years, John has played a decisive role in the construction of the sports company and the bitter organization in the big China of a small foundation in one of the main market sports products on the market, which is a great success. ”

