Jackrabbit Sports Properties, Learfield’s local multimedia team and the leading media and technology company serving college athletics, has launched “Jacked NIL” – a multifaceted approach to name, image and likeness that will maximize opportunities and support for South Dakota State University students. athletes.
Through Jacked NIL, Jackrabbit Sports Properties will provide innovative tools designed to facilitate greater engagement of SDSU brand sponsors and fans in their support of NIL student-athlete activities. Platforms built and powered by Learfield will streamline and manage NIL transactions between partner brands and student-athletes. Offerings can range from athlete influencer marketing to public appearances and other business initiatives.
Jacked NIL can also serve as a platform to directly support SDSU’s athletic-specific contributions. This allows Jackrabbit fans to provide NIL support to SDSU by directly contributing to the success of the athletic department.
SDSU fans and supporters will also be able to connect directly with Jackrabbit student-athletes for NIL activities through Learfield’s partnership with Opendorse, an NIL compliant marketplace. Through the NIL Jacked Market On Opendorse, student-athletes can browse opportunities posted by brands and organizations and apply to collaborate with these entities in commercial ventures.
“Jacked NIL provides a holistic approach for SDSU student-athletes to partner with businesses, donors and other friends of Jackrabbit Nation to support each other in a mutually beneficial way, while ensuring personal growth and professionalism to our student-athletes,” said Jonathan Treiber, general manager of Jackrabbit Sports Properties. “With the continued evolution of the NIL landscape, Jacked NIL will provide new and innovative ways to maximize opportunities for SDSU student-athletes while continuing to build on the winning tradition and elevating the student-athlete experience that is second to none at SDSU.”
For more information or to get involved, click here to be directed to the Jacked NIL platforms.
For more information about Jacked NIL or opportunities to support SDSU NIL activities, businesses and supporters can contact Jonathan Treiber at jonathan.treiber@jackrabbitsportsproperties.com.
DELIVERABLES NILS TAKEN
Reporting and Disclosure: Tracking of all transaction activity, real-time reporting and visibility to partner schools for NIL support, compliance and NCAA disclosure purposes.
Efficiency: A centralized platform from Jackrabbit Sports Properties to enable partner brand NIL marketing rights from start to finish – identifying, communicating and transacting with student-athletes – all in one place.
Trusted Sponsor Branding: This platform makes it easy for sponsors to identify and present NIL opportunities to student-athletes that align with their brand values. The comprehensive exchange offers activation of school intellectual property (IP), endorsements, social influencers, content creation and other business opportunities to student-athletes through a single-source integration with Jackrabbit Sports Properties.
ABOUT LEARFIELD
Learfield is the leading media and technology company serving college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and industry relationships to drive revenue, growth, brand awareness and fan engagement for brands, sports properties and entertainment. With connections to more than 1,200 colleges and more than 12,000 local and national brand partners, Learfield’s presence in college sports and live events exerts influence and maximizes reach to target audiences. With solutions for a 365 day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed products, game ticketing, donor identification for sports programs, exclusive personalized content, innovative marketing initiatives, NIL solutions and advanced digital solutions. platforms. Since 2008, it has been the title sponsor of the famous Learfield Directors’ Cup, supporting athletic departments across all divisions.
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