Innovation at scale: how P&G transforms activities through technology

At P&G, technology is not only a support function – it is a strategic catalyst for growth, innovation and consumer satisfaction. In a recent interview with ForbesOur information director, Seth Cohen, explained how P&G takes advantage of advanced technologies such as AI, automation and analysis of data to transform operations and offer a higher value to people around the world, emphasizing our “manic concentration on understanding the consumer’s desires and needs”.

Why it matters

We have always been committed to improving our offers and meeting and overcoming the evolutionary needs of our consumers. By integrating the latest emerging technologies in all aspects of our company, we are improving not only efficiency, but also the creation of new opportunities to innovate more on a large scale.

To continue to develop our business and better serve our consumers and our employees, we focus on five key areas where technology stimulates the impact and advances our operations:

1. Key decision
   Information on P&G AI-AI has helped us better understand and anticipate your needs, by reducing the out-of-stock rates by 15%, so the products are available when and where you need it.

2. Visibility of the end -to -end supply chain
   Tools like the Pampers Club, a consumer loyalty application, provide real -time information that improves our performance of the supply chain and guarantee essential products are always at hand of families.

3. Increase our workforce
   In partnership Harvard Business School and Boston Consulting GroupWe help employees learn to use emerging technology. In fact, a recent study has shown that this helps our employees find the most innovative solutions to some of your greatest challenges – cleaning dishes to ensure that your clothes feel fresh.

4. AI as a productivity amplifier
   The tools alone do not lead the transformation. People do it. Ai is Productivity improvement – Like the way in which the calculation sheets revolutionized work ago, AI becomes an essential tool for modern professionals.

5. Ahead
   Technology will be an integral part of the P&G future. We continue to explore the latest technologies, including reasoning models and AI from the agency, which can ultimately help automate the workflow and optimize supply chains and operations on an unprecedented scale.

So how can we get there? By starting with an examination of our business and commercial capacities, we then describe the technology necessary to allow innovation through the organization. This guarantees that we build an environment that does not focus only on operational improvements, but on the supply of better experiences to individuals around the world and to empower our teams.

To find out more about our vision of directing with technology, Read the full Forbes article And Listen to the full technovation episode With Peter High.