EXCLUSIVE: Here is the scoop on the new city store: ex-BET Exec Marvin Neil and financial of independent films Kevin Weisberg launched Inaugural entertainment.
The independent studio based in Los An Whippin ‘Work Of the beginner director Allen Maldonado (Heels). Ryan D. Adams, who was appointed head of the farm.
Whippin ‘Work is presented as a sincere drama after Jay Hussle, a recently released detainee and former street hustler who tries to rebuild his life and open a restaurant in his old neighborhood with his daughter, who refuses to leave the very streets that led her father to prison. Production begins this summer before a theatrical outing scheduled for early 2026. The details of the actors have not yet been published.
The former BET and Paramount Executive Neil will direct the development and production in inaugural and will aim to produce two or more films per year. He occupied a variety of roles at Paramount before going to the BET network of the studio, where he was vice-president, content and original programming and original productions on BET + until July last year. In this role, he produced tastes RSVP,, Vicious haus And Mortal getaway.
Weisberg, financial and producer of more than 40 independent photos, will supervise the slate. He was previously CEO of Plymouth boulevard Productions and co-founder and president of the optimal media marketing company.
Inaugural, which is funded and exploited independently, will seek to publish 6 to 12 titles per year on theatrical, transactional, streaming and television platforms. Other titles for 2025/26 must be announced in the coming weeks.
“There has never been a more urgent moment to defend daring and diverse voices in commercial cinema,” said co-founder Marvin Neil. “In inaugural entertainment, we build a house for powerful and entertaining stories that reflect the real richness of the communities that are too often excluded from the spotlight. With Whippin ‘WorkWe are delighted to give the global public a sincere experience and to work with the incredibly talented Allen Maldonado. »»
“We have spent our career learning to connect films with an audience significantly,” added Weisberg. “This company is the culmination of this work and a personal mission to extend access, opportunity and visibility for a new generation of filmmakers. We are looking for stories like Whippin ‘Work – With a unique point of view and a stellar cast. »»