In a time of increasing mistrust, employers occupy a unique position of influence. They remain among the most reliable institutions, especially by their own employees. According to the 2024 Edelman Trust barometerworkers consider companies twice as competent As an American government, providing credible information – also passing non -profit organizations and the media. People want to make informed decisions based on reliable information, and they are increasingly open upon receipt of this information from their employers.
This trend is not new. During the COVVI-19 pandemic, many employers intervened to fill an emptiness of information. They provided precise and timely health advice on everything, from indoor air quality to vaccine safety. For example, Amazon – the country’s second employer –strongly invested in the direct commitment of employees to promote vaccination. These efforts went beyond emails or posters; They included a head-to-face awareness, a peer-to-peer plea and mobile vaccination units. Today, even if health problems are changing, Amazon continues this model with daily Wellness Wuddle And discussions on injury prevention in his warehouses.
While we go beyond the pandemic, the need for confidence health communication remains urgent. Employers are well placed to continue this work, not only because of their reliability, but because they have a direct interest in healthier and more informed employees. Healthy workers are more productive, there are less days and help lower health care costs – a continuous concern for many companies. Likewise, educated employees are more likely to understand and make effective use of health benefits sponsored by increasingly expensive employers. A investigation Directed by Unitedhealthcare revealed that 56% of workers with access to effective health promotion programs of employers have declared fewer days of illness, a conclusion that has been reproduced In several geographies. Other evidence has shown that employers win $ 3.27 back in direct medicine costs more for each $ 1 spent on well-being programs, which directly Increase employee knowledge and commitment to nutritional and health subjects.
Although the need for effective health communication remains, many traditional sources disappear. Investments in public health campaigns at federal, state and local levels have decreased – or disappear completely. This vacuum, combined with the rise of online disinformation, means that if employers do not speak, employees can rather turn to social media algorithms, self-proclaimed well-being influencers or podcastors.
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Employers cannot afford to be passive. They must actively identify urgent health challenges on which their workforce faces – mental health difficulties and poor air quality due to forest fires, new treatments such as GLP -1 GLP -1. With thoughtful and engaging strategies, they can ensure that credible information based on science is reaching their workforce.
This may look like an intimidating task in today’s polarized climate, but many employers – and unions – are already increasing the challenge. Kim Thibodeaux, chief of the Northeast Business Group on Health, who represents the health interests of almost 80 of the largest employersPriority priority to investment in a scalable manner to provide confidence content in terms of health information to the employer’s partners. We associate ourselves with Kim and his team to provide timely, precise and digestible health information on a range of subjects in an omnichannel format.
In the same vein, the American Federation of Teachers (AFT) with more than 2 million members of the country, began to offer free of charge, Haute Sleep-Tornes monthly to their membership and their general public to discuss subjects such as perimenopause,, ADHDthe mental health of young people, and measles With national news experts such as the recent president of the American Academy of Pediatrics, Dr. Ben Hoffman. Social media is used to the best, with 30 to 40 seconds, Sound impact sound dicks Town halls or questions and answers widely shared on Instagram, Tiktok and other social media platforms to improve the scope.
While public confidence is crumbling and the traditional health canals weaken, the workplace remains a largely reliable space. Employers and unions who embrace this responsibility can become powerful public health agents, which makes it possible to make informed decisions, to fight against disinformation and to feel seen and supported in the process.
By investing in credible, creative and coherent health messages, employers have the power not only to improve health results, but also to rebuild faith in science and institutions – and in each other. The question is no longer whether employers should play this role, but how quickly they can get up to meet him.