Dublin, May 14, 2025 (Globe Newswire) – The “Immersive technology – Global Report of Strategic Business” The report was added to Researchandmarkets.com offer.
The global market for immersive technology was estimated at 44.1 billion US dollars in 2024 and is expected to reach 184.3 billion US dollars by 2030, increasing TCAC of 26.9% from 2024 to 2030. This complete report provides a thorough analysis of market trends, drivers and forecasts, helping you make commercial decisions. The report includes the most recent global tariff developments and how they have an impact on the market for immersive technologies.
The growth of the market for immersive technologies is driven by several factors, including the increase in the demand of consumers of interactive and personalized experiences, technological progress in AR and VR devices and increasing adoption in various industries. The game and entertainment industries have been early adopters, taking advantage of immersive solutions to create engaging experiences that stimulate user retention and monetization. The health sector is also an important engine, with immersive technology allowing innovative applications in therapy, training and patient care.
In retail and electronic commerce, immersive technology helps companies improve customer experiences and improve conversion rates through AR compatible purchase tools and VR exhibition halls. The business training and education sectors adopt immersive platforms for the development of profitable and impactful skills. In addition, government initiatives promoting digital transformation and investments in 5G infrastructure have created a favorable environment for the adoption of immersive technologies. While consumer expectations for engagement, immersive experiences continue to grow, the market should develop rapidly, offering companies new opportunities to innovate and prosper.
How does immersive technology transform user interaction?
Immersive technology redefines the way in which individuals interact with digital content by creating realistic, interactive and engaging environments through technologies such as virtual reality (VR), augmented reality (AR) and mixed reality (MR). Unlike traditional digital experiences confined to screens, immersive technology allows users to enter a virtual world or improve their real environment with digital overlays. This transformation stimulates applications in all industries, including entertainment, education, health care and retail, where immersive solutions allow more significant and impactful user interactions.
In entertainment, immersive technology introduced VR games, concerts improved by AR and 360 -degree films, offering the public a level of commitment previously inaccessible. Health professionals take advantage of virtual reality for pain management, surgical simulations and mental health therapies, allowing innovative and effective care for patients. In education, immersive platforms give life to complex concepts, offering practical virtual laboratories, historical reconstructions and interactive learning modules that stimulate the commitment and retention of students. While companies and consumers continue to seek deeper and more interactive experiences, immersive technology is positioned as a key catalyst for this transformation.
Why do companies adopt immersive technology in all sectors?
The growing adoption of immersive technology by companies in all sectors is motivated by its ability to improve customer engagement, improve training results and optimize operational efficiency. In the retail trade, ARP applications allow consumers to almost try products, to view furniture in their homes or to explore digital windows, by raising the shopping experience. Likewise, in real estate, virtual reality visits allow potential buyers to remotely explore properties, which saves time and resources while expanding market scope.
Business training programs have also adopted immersive technology, offering VR simulations for scenarios such as emergency response, the functioning of machines and the training of general skills. These applications provide a safe, controlled and profitable environment for skills development. The manufacturing and industrial sectors use immersive technology to optimize design processes, view prototypes and rationalize the management of the supply chain via digital twins. The versatility of immersive technology in several areas has made it an essential tool for companies aimed at innovating and remaining competitive in a rapidly evolving market.
How does the progress of hardware and software accelerate the adoption of immersive technology?
The rapid evolution of hardware and software stimulates the generalized adoption of immersive technology. The progress of VR and AR helmets, such as improved resolution, lighter conceptions and a better field of vision, have a comfort and experience improved by users. Haptic feedback systems now provide tactile sensations, adding a new dimension to immersion by allowing users to feel virtual objects. Innovations in space audio create realistic sound landscapes that deepen the sense of presence in virtual environments.
On the software side, IA improvements and automatic learning have allowed real -time personalization of immersive experiences. For example, the adaptation of the content focused on AI adapting experiences to individual preferences, while advanced 3D modeling tools facilitate the creation of very detailed and realistic virtual worlds. Cloud computing and 5G connectivity also contributed significantly by facilitating the transparent and evolving deployment of immersive solutions. This technological progress has made immersive technology more accessible to companies and consumers, which leads to its integration into an increasing number of applications.
Impact analysis Price: Key insistence for 2025
Global pricing negotiations in more than 180 countries reshape the supply chains, costs and competitiveness. This report reflects the latest developments in April 2025 and joined prospective information on market prospects.
Analysts continuously follow trade developments worldwide, attracting information from the main global economists and more than 200 institutions in industry and policies, including tanks, commercial organizations and national economic consultancy organizations. This intelligence is integrated into forecasting models to provide rapid analysis and focused on emerging risks and opportunities.
Scope
Characteristics of the report:
- Complete market data: Independent analysis of annual sales and market forecasts in millions of US dollars from 2024 to 2030.
- In-depth regional analysis: detailed overview of key markets, notably the United States, China, Japan, Canada, Europe, Asia-Pacific, Latin America, the Middle East and Africa.
- Business profiles: players coverage such as Barco NV, Google Cloud, HTC Corporation, IBM Corporation, Magic Leap, Inc. and more.
- Additional updates: Receive free report updates for one year to keep you informed of the latest developments on the market.
Segments:
- Component (immersive technological material, immersive technology / platform, immersive technological services)
- Technology (virtual reality technology (VR), augmented reality technology (AR), mixed reality technology (MR), other technologies)
- Application (training and apprenticeship application, application of emergency services, product development application, sales and marketing application, other applications).
- Regions / geographic countries: world; UNITED STATES; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom and remains of Europe); Asia-Pacific; Rest of the world.
Key attributes:
| Report attribute | Details |
| Number of pages | 163 |
| Forecast period | 2024 – 2030 |
| Estimated market value (USD) in 2024 | $ 44.1 billion |
| Planned market value (USD) by 2030 | 184.3 billion dollars |
| Compound annual growth rate | 26.9% |
| Covered regions | Global |
Key subjects covered:
Market preview
- Insights influencers
- Price impact on the world models of the supply chain
- Economic boundaries: trends, tests and transformations
- Immersive technology – Market share of global key competitors in 2024 (E)
- Competitive presence of the market – Strong / Active / Niche / Trivial for players around the world in 2024 (E)
Market trends and drivers
- The growing demand for experienced solutions fuels the growth in the adoption of immersive technology
- The integration of AR and VR extends opportunities in several industries
- The improvements fueled by AI propel innovations in the creation of immersive content
- Focusing on real -time interactivity stimulates the adoption of immersive technologies
- The development of metavesee stimulates the growth of entirely immersive digital ecosystems
- The progress of portable devices extend accessibility to immersive experiences
- The growing use of immersive training solutions stimulates adoption in the development of the workforce
- The demand for multisensory experiences strengthens the return analysis of immersive tools
- Focus on virtual collaboration motivates the growth of immersive distance work solutions
- Health care applications propel the adoption of immersive technologies in therapy and training
- Immersive retail experiences create new opportunities in customer commitment
- The expansion of electronic sports and engine games in innovation in immersive platforms
- Improvement of material affordability accelerates the penetration of the market for immersive devices
- Integration with IoT creates new use cases for immersive technologies
- The progress of haptic and spatial audio technologies improve the quality of the immersive experience
Concentrate on some players:Some of the 25 companies presented in this report on the immersive technology market include
- Barco NV
- Google Cloud
- HTC Corporation
- IBM Corporation
- Magic Leap, Inc.
- Meta Platforms, Inc.
- Microsoft Corporation
- Samsung Electronics Co., Ltd.
- Sony Group Corporation
- Ultrahaptics IP Limited
For more information on this report, visit https://www.researchandmarkets.com/r/yrentu
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