Hyatt opens a lifestyle in Alaska under the JDV brand

Diving brief:

• Hyatt hotels opened the Wildbirch hotel in Anchorage, Alaska,Marking the first property of the city lifestyle shop as well as its new hotel accommodation option in 20 years, according to the hotel company.
• The Wildbirch of 252 keys is JDV by Hyatt Brand, a collection of independent hotels located in urban destinations. The property offers on -site restaurants, event meetings and facilities and an outdoor gathering space with panoramic views.
• The hotel is the first JDV property to open in Alaska, to come while Hyatt Boeus in its portfolio with recent independent hotel additions. The hotel company develops more widely in the lifestyle, including through acquisitions.

Diving insight:

Corridor of shopping and restoration of anchoring the anchoring of the fourth avenue, the Wildbirch hotel “is a destination itself”, according to Hyatt.

The hotel offers a common open -air terrace with homes and a view of Mont Susitna and the Knik arm, as well as 5,200 square feet of meetings and events.

The signature of the property restaurant, Crimson, offers Allasque inspiration dishes with a Pan American Flair. Meanwhile, Canteen Coffee Co. serves drinks to coffee and options for food to take in the hall. This fall, a craft beer tasting room, the warehouse will also open at the hotel, with options to accommodate private rallies.

“This property offers a unique and modern experience in Alaska unlike elsewhere,” said Mark Begich, co -owner and former mayor of Anchorage from 2003 to 2009, in a press release. The hotel is part of a revitalization of the downtown anchorage that Begich and the partners undertake.

The hotel joins JDV while Hyatt focuses on the growth of the portfolio, especially via independent hotel additions. Last month, the company Launched not scripted by HyattA high -end collection brand designed to provide independent properties and small wallets under the Essentials portfolio of Hyatt. In the past year, Hyatt extended to New Orleans And Las VegasWearing hotels under its independent collection.

Growth is part of the broader Pusé de Hyatt in the Luxury and booming lifestyle segment. The company recently opened hotels under its Thompson hotels,, Finez And Great hyatt brands in accordance with this strategy. He has also acquired brands, especially International standard lifestyle operatoron a scale.

Marriott International is developed in similar means, also Launch of a collection brand, series of Marriottlast month and, in April, Acquire a brand of international lifestyle Citizenm.