How to build the game technology led us to a company breakthrough

Over the past decade, unlikely and now with Somnia, I have worked to solve some of the most difficult problems of the new digital era. We have learned a lot by fueling massively multiplayer, immersive video games virtual events and defense simulations so sophisticated that they made me sanction by Russia…

But in the process of building tools for virtual worlds, we discovered something much more fundamental: the infrastructure we needed for the metavese has proven exactly what companies must operate in the AI ​​era.

Like many, we expected overvoltage to be interested in “metavese“In 2021 would be a tilting point. After all, we have been working on persistent virtual spaces since 2012. But the more we have taken detonation in the problem, the more we realize that the infrastructure was not ready. The virtual worlds which allowed thousands of people to move freely on the different platforms with their identity and their intact assets simply not being part of the existing systems.

BlockchainOn paper, offered the right ingredients: possession of users, decentralized control and the possibility for various developers to rely on shared standards. However, when we tried to use it for real -time interaction, it collapsed under the weight. These systems were too slow, too expensive and entirely unsuitable for applications that required reactivity.

Imagine trying to perform a zoom call where each video image was to be checked by thousands of computers before it could appear on the screen. This is what we are dealing with.

Finally, we faced a choice. Either continue to create applications on infrastructure that could not support them – or build the infrastructure ourselves. What we ended up creating, the Somnia, began as a necessity for the game. But it has become a plan for the operation of companies in a future shaped by artificial intelligenceDigital identity and real -time interaction.

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New digital business requirements

Three trends collide to reshape the functioning of modern organizations. First of all, AI is no longer just a chatbot; He is an actor. Agents fueled by large language models are starting to participate in digital ecosystems. During our tests, we saw agents to generate thousands of transactions per second simply thanks to their interactions with each other and with users.

Second, digital property Go from a concern of Crypto de Niche to a general public expectation. People want more and more control over their digital identities, their goods and their reputations – and they want these assets to persist and travel with them.

Thirdly, companies pass models focused on transactions to relationships focused on relationships, where continuous commitment in digital environments stimulates loyalty and growth.

The infrastructure to support this convergence did not exist. We have therefore built a system that could treat more than a million transactions per second, around 20,000 times faster than traditional blockchain systems. To say this in commercial terms: imagine the difference between a corner store which can serve 50 customers per day and a Walmart supercenter which can be used 50,000.

Beyond the game: commercial applications and cultural impact

This jump in performances has implications that go far beyond the games and stimulate real commercial results. The retailers can follow inventory changes in thousands of stores in real time for a fraction of a penny by update. Manufacturers Can build secure and verifiable power chains that do not compromise speed. Financial institutions can process compliance checks, documents verification and regulations with transparency and efficiency.

But the biggest change is cultural. While AI begins to automate routine tasks, we enter what I call “the execution economy”, As mentioned in my book Virtual society: the metavese and the new borders of human experience. It is not only a question of productivity. This is meaning. People are looking for a goal, a community and creativity in digital environments where they now spend parts of their lives.

AI helps save time and assume the process burden, allowing us to focus our energy on more precious activities. These environments go beyond entertainment. These are workplaces, collaboration, identity and economic activity. In many cases, AI agents will participate by our side.

For companies, this has a strategic change. When your users do not only consume your products but you contribute and apply to your platform, your role changes. You are no longer just a supplier; You are a host. Your brand is part of an ecosystem – the one that thrives on participation, portability and interaction. Supporting this change requires an infrastructure that can evolve in real time, preserve property in environments and connect disparate platforms to a single transparent experience.

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What comes then

Most business leaders do not think about blockchains, consensus algorithms or transactions debit – and they should not have to do so. What matters is whether your business is ready for a world where smart agents pass through alongside humansWhere users carry persistent digital identities between services and where commitment occurs in real time, not only during planned interactions.

The media threshing cycle around the metavese may have succeeded, but the vision of shared, persistent and intelligent digital environments is more relevant than ever. What has started as a solution for virtual worlds now becomes the foundation of the way companies will offer value in the interconnected and AI future.