When Madden Forrest, 12, and his father, Steven Forrest, 35, started breaking the cards – buy and open sealed products to reveal their content – it was just for fun. Pokémon The cards were the first, followed by football. Then Madden looked Tiktok Creators who have disseminated the process and sold cards to interested buyers.
Image credit: graciousness of Bull Island Breaks. Madden and Steven Forrest.
Madden asked his father if they could try him themselves, and in October 2024, the rush was born.
“We didn’t know what we were doing,” said Steven Entrepreneur. “We saw other people doing it. Everyone was tearing this single box in particular – it was an exclusive costco (football card). You could only get them from Costco; we didn’t even have any membership in Costco. We just published on Facebook, and one of my friends hit me and said:” Hey, I can get 10 at Costco at the moment “.”
These 10 boxes cost about $ 1,000 and the investment has borne fruit: the father-son Side robbers sold them in an afternoon.
Shortly after, Madden and Steven reproduced success with a purchase of $ 500 cards at Sam’s Club.
Because Tiktok prohibits minors from hosting rivers, Steven took the lead in front of the camera BRUL ISLAND BREAKS Account (named after their city in Virginia), and he continues to do so.
Fucked by early success, Madden and Steven have kept the bustle, breaking both simple packs and leisure boxes, which can cost thousands of dollars.
“Most average people cannot afford to buy an entire box and risk it,” explains Steven, “so we take breaks. Everyone buys a team from the NflThen if their card strikes, they get this card. If he does not strike, we give them free cards. I have more than 50,000 from my collection when I was a child. So we give them for free to people. “”
Image credit: graciousness of Bull Island Breaks. Madden Forrest.
Father-son entrepreneurs have tolerated in the sale of baseball and basketball cards, but continued to see the most success with soccerLet them attribute to the fact that they “live and breathe” sport. A typical Sunday, the Forrests connect to football from 1 p.m. to 7 p.m., sometimes even earlier if there is an international match in the morning.
From October to December, Steven says they were “half” on the rushLifting a lot of request that came with the holiday season and wondering if it was only a lucky sequence. However, all questions about the potential of Bull Island Breaks have been clarified on New Year’s Eve’s evening – thanks in part to fewer online sellers, the account has cornered the market and made more than $ 4,000 in sales.
“We have done about $ 2,000 each day in June so far.”
Madden and Steven decided to double the company in 2025. Bull Island Breaks launches his livestream every night at 7 p.m.
Forrests prioritize value ruptures for the company. For example, they can invest around $ 120 for a single pack, then charge about double, between $ 400 and $ 450, or offer a $ 1.25 Tree pack and run it for $ 6.99.
Bull Island Breaks experienced more than 7,000 orders and $ 180,000 in raw sales between January and June. The company attracted around $ 28,000 in January, $ 34,000 in February, $ 36,000 in March, $ 34,000 in April and $ 49,000 in May, bringing the benefit of the year to around $ 70,000, says Steven. In June, the ambitious goal is to reach $ 65,000 in income.
“August, it’s when the training camp begins, then we are planning things to go up (then),” says Steven, “because now we have a bit of action. We have done it every night. So I think $ 65,000 is probably more feasible in August, but I think we will do each piece of $ 30,000 this month. We did around $ 2,000 every day in June.”
All the money is for Madden, whose behind -the -scenes dedication makes Bull Island’s breaks, notes Steven. At first, it seemed that the company would earn enough income to finance a future car, but if the current trajectory continues, it could even cover college and a house. Madden, who will be 13 years old next month, also dreams of opening his own card shop one day.
Image credit: graciousness of Bull Island Breaks. Madden Forrest.
Despite the constant success of the company, there were some challenges. Madden remembers an era when Tiktok prohibited the Bull Island Breaks account after a simple misunderstanding.
“We are tall Commanders Fans, so our first mess was to buy the commanders (cards) in our shop and reimburse us, “said Madden.” Tiktok does not really like when you reimburse people, so it is better to take (the product) out of stock. When we did it a few times, they held our money for 60 days. “”
“They thought we were buying them to look at well artificially and leave us good criticism,” adds Steven. “Commanders are the most expensive team because they have Jayden Daniels, the recruit, (and) essentially, nobody wants to buy the commanders because it is a lot of money – you talk to $ 100 each time. So we were buying ourselves and would reimburse (because) we get them for free by taking the break.”
Now the father-son team deletes the cards they take from the stock to avoid the problem.
“You must continue (with) consistency.”
Madden and Steven expanding network Help them to maintain their stock and develop the passionate project. “I love meeting great people who buy from us, tear the cards and spend time with (my father),” said Madden.
“A few years ago (meeting online friends) looked weird, but now that we have immersed ourselves in this area, we will be at the card shop looking for things for ourselves, and we will say:” Oh, Mary would like this card, or John would love this card “, adds Steven.” And we get it for them. We show them live, and they are excited, like: “Oh, how much do you want for that?” We say to ourselves: “Dude, we will send you this.
As they turn to the future of Bull Island’s breaks, Madden and Steven are delighted to continue to develop their audienceAnd they know that staying consistent will remain the secret of success.
“The first time everyone has seen (this business), they think it’s really easy, but it requires commitment and hard work,” said Madden. “You must continue (with) consistency: publish every day, go to live every day.”
This article is part of our series of young entrepreneurs in progress highlighting the stories, challenges and triumphs to be a young business owner.
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