The 7 information on consumers clearly show that if you want to remain relevant as a sports brand or lifestyle in the future, you must do more than sell products. It is really a question of understanding the target groups – their values, their behavior, their needs.
Data-based decisions, a real proximity to the community and a feeling of trends such as well-being, self-expression or new contact points make all the difference. Brands that are ready to adapt flexibly to new platforms, lifestyles and communication channels create not only visibility, but also long -term confidence and loyalty.
Now is the time to put your own strategy to the test: where is my target group-and am I really present there?
You can find more learning and information of November 30. – 02 Dec. at IsPo 2025 – What are you waiting for?