In the dynamic world of sports, where every second counts, technologies such as cloud computing, AI and data analysis in real time have become essential forces to optimize strategies and captivate the public. Before the NAB 2025 program, we share how Microsoft is at the forefront of this transformation, in partnership with sports organizations around the world to integrate technology and gain a competitive advantage.
Technological integration opportunities in sports
Microsoft Technology helps stimulate the quality of the game and create new commercial opportunities for organizations by:
- Performance improvement With real -time data information and analyzes for data -based decision -making.
- Improvement of operational efficiency Thanks to rationalized workflows, increased collaboration and transparent data integration.
- Elevation of fans’ commitment With AI and real -time customer information to create a full ecosystem of personalized experiences.
- Unlock media dissemination and integration opportunities Using advanced cloud and AI technologies to evolve content operations and reach more audiences.
- Support for storage and processing of secure data By implementing advanced cloud technologies to secure content with high speed storage and processing.
Whether it is to support Formula 1 engineers to make racing decisions for the fraction of a second, to empower tennis players with an AI -assisted match analysis or to provide personalized experiences to fans, Microsoft technology redefines the future of sport – faster, smarter and more connected than ever organizations.
Find out more about Microsoft’s technical solutions thanks to key partnerships below.
Data -based decision -making
In high performance sports, each decision can change the course of the game. Analysis propelled by AI which provides real -time information to athletes with cloud -based solutions that optimize operations, learn more about the way Microsoft technology stimulates the decision -making -directed decision -making and reshaping of the way the teams are competed in the Tennis, NFL World Cup.
Billie Jean King Cup: Transforming tennis strategy with AI
The Billie Jean King Cup uses Microsoft AI and cloud technologies to provide players and coaches with real -time data visualizations during matches.
The main protruding facts include:
- Match Insights App: Azure Hosted Application which provides critical gameplay data, such as players’ movement, ball trajectories and fire accuracy, coaches and almost real time players.
- Analysis fueled by AI: Microsoft Azure OPENAI Service Analysis of large data sets to provide an exploitable rally and serve information, helping coaches anticipate opponent’s strategies and to make informed decisions.
- Secure data management: Microsoft Azure Cloud Services help guarantee secure storage and processing of high volume data generated during correspondence.
Find out more about the way Microsoft and the Billie Jean King Cup are raise competition through data -based ideas.
NFL: technology that changes the game on the sidelines
The NFL uses Microsoft hardware and software to improve game day operations and team collaboration.
The main protruding facts include:
- Microsoft Surface System System (SVS): hardware and software solution that provides coaches and players almost real images and high game resolution, allowing rapid strategic adjustments.
- NFL combines App App: Application which rationalizes the assessment of talents by providing real -time access to key performance measures.
- Improved collaboration: Microsoft and Azure teams facilitate transparent communication and collaboration between NFL teams.
Learn more about the way Microsoft and the NFL are Change the game with new levels of operational efficiency.
BWT Alpine Formula One Team: race innovation fueled by data
The BWT Alpine Formula One team uses the Robust Cloud Infrastructure Advanced AI and Azure to unlock new capacities in data on data, regulatory compliance and commercial operations.
The main protruding facts include:
- Race strategies fed by AI: Azure computer vision and learning to strengthen multi-agent resources (Maro) allows Alpine to optimize the strategy of the day of the race and the configuration of car-based car in real time.
- Processing of high-speed data: Azure provides storage and recovery of secure broadband data, allowing fractional-secret decisions during races.
- Regulatory compliance: Azure AI Search and Microsoft Copilot Studio rationalize compliance processes, helping to adhere to Formula 1 regulations.
Learn more about how the Microsoft and BWT Alpine Formula One team are Maximize performance on and off the track.
Commitment of integrated fans
In today’s digital world, sports leagues should meet fans at several contact points with highly personalized and easily accessible content. Find out more about how the leagues such as Laliga and the NBA use Microsoft technology to redefine the sports and entertainment industries and pass fans’ ecosystem to the next level.
Laliga: Improvement of fans’ commitment with data -oriented information
Laliga uses real -time data processing and analyzes fueled by AI with Azure to provide correspondence information and personalized digital experiences on all platforms.
The main protruding facts include:
- Beyond the statistics: data and information platform oriented fans fed by Azure which captures and analyzes more than 3.5 million data points per game to provide attractive content to fans on several platforms, including social media, dissemination and Laliga application.
- Data Sports Platform (DSP): Complete system powered by Azure which unifies the interaction data of fans through the contact points to generate custom content and products to correspond to the preference of fans.
- Transparent infrastructure: Azure high performance infrastructure helps ensure reliable content delivery and experiences of improved fans on digital platforms.
Learn more about the way Microsoft and Laliga are Personalize the experience for fans of the world.
NBA: Build a new generation fans’ engagement platform
The NBA incorporates Azure and AI technology to provide fans with personalized content, real -time information and tailor -made experiences on digital platforms.
The main protruding facts include:
- Integrated AI platform: NBA Insights platforms and the best performance of the NBA application offer real-time game updates and prominent facts generated by AI to improve the experience of fans using Microsoft AI technology.
- The NBA RENSEYED APPLICATION: Powered by Azure, the NBA application offers personalized content recommendations, real -time game information and a social style video experience.
Learn more about the way Microsoft and the NBA are deeply engaging fans at all levels.
Transform the sports industry
Microsoft’s innovative technologies transform the sports industry, stimulate performance, improve fans’ engagement and ration operations. Formula 1 racetracks in the NBA courts, Microsoft’s partnerships are establishing new standards of excellence in sport. As technology continues to evolve, the future of sport seems brighter than ever, Microsoft paving the way in this exciting journey.
Learn more about the way Microsoft transforms sports and other media and entertainment organizations around the world through our customer stories page.
Microsoft allows media organizations to carry out more via a trust and secure platform, designed to empower content creators and distributors, improve the spectator’s experience and reinvent monetization strategies. More information can be found on the Microsoft media industry solutions and entertainment website.
Following steps
Microsoft will present some of these case studies and more to our next exhibition with Nab ShowApril 5 to 9, 2025, in Las Vegas. Browse a trip of interactive demos which illustrate the capacities necessary to provide content focused on fans and which highlight the key aspects of the transformation process required to implement advanced technologies for improved performance and fans’ commitment.
Microsoft at the NAB 2025 show
Find out how Microsoft helps shape the future of diffusion and entertainment
Silvia Candiani heads the world telecommunications, media and Microsoft games industry, supervising industry strategy, marketing plan, ecosystems growth and solutions development. Silvia was previously CEO of Microsoft Italy, focused on the acceleration of digital transformation. Before Microsoft, Silvia managed consumer marketing for Vodafone in Italy and was previously consultant at McKinsey in the media and telecommunications industries. She has a BA from the University of Bocconi and an MBA from INSEAD. Silvia is also a member of the Bocconi University Alumni Advisory Board and Lavazza Group.