Meat sales have reached a record summit of $ 104.6 billion in 2024, the books sold increased by 2.3% compared to 2023, and consumers, on average, the purchase of meat more than once a week (Circana) – keeping the meat the largest spicerial fresh department, according to the annual 20th annual 20th, Meat power Report published at Annual meat conference by Meat institute And IMF – The association of the food industry.
Almost all (98%) of American households buy meat (Circana) and 73% of Americans consider meat as a healthy choice. Getting enough protein is very / somewhat important for 90%of Americans, and animal proteins, including eggs (83%), chicken (82%) and beef (76%), are at the top of the food list that most consumers consider food -rich foods.
Other priorities among meat buyers include preparing comfort meals, rapid disappearance of preparation and creativity with the ingredients. Average meat American stores 54 times a year and spend $ 16.12 in meat per trip (Circana).
Rick Stein, vice-president of Fresh Foods for FMI, commented:
“As the definition of the value of buyers has extended to include the price, quality, relevance, convenience and experience, they include meat in 90% of homemade dinners and are looking for various options to adapt to their schedules, tastes and interest. Whether buyers are looking for the convenience of meat meat or the incorporation of semi-prepare for their meal preparation, the delimited of the meat department. ”
The president and chief executive officer of the Meat Institute Julie Anna Potts added:
“With most Americans (74%) so confident in meat as a nutritious power that is in mind for protein needs, it is not surprising that people buy more meat than ever.
THE Meat power The study was conducted by 210 Analytics in the name of IMF – the Food Industry Association and the Meat Foundation and sponsored by Cryovac Brand Food Packaging. Sales and purchase dynamics data are provided by Circana for the 52 weeks ending on 12/29/24.