THE Lerner center for the promotion of public health and the health of the population is now the house of Healthy Monday, a signature public health campaign which aims to reduce the risk of chronic illness by exploiting Monday power as a “new start” by offering resources to individuals and organizations to adopt healthier habits each week.
This decision is part of a broader reorganization announced by the Lerner Center and the Monday campaigns.
The Lerner Center, which was created at the Maxwell School of Citizenship and Public Affairs in 2011 with a gift Since the old Sidney “Sid” Lerner ’53 and his wife, Helaine, now houses Monday and programming digital materials on a new design website. He will also launch a large campaign through social media, newsletters and other platforms, and will implement signature programs that take advantage of health promotion at the University of Syracuse. Students will continue to participate in the development and implementation of programs aimed at improving the health of the population.
Restructuring follows A gift of $ 2.52 million In the Lerner Center and in the Forever Orange campaign of the University of Syracuse by Helaine Lerner in 2023 and ensures the future of the world’s beloved world campaigns on Monday. While the Lerner Center will now have Healthy on Monday, the Johns Hopkins Center for a habitable future at the Bloomberg School of Public Health of Baltimore will launch a new Monday resource center without meat. In addition, Langone Health from New York University will be launched Healthy Monday for hospitals.
This marks a new growth phase for Monday campaigns and its programs, founded in 2003 by Lerner, an advertising and marketing innovator who died in 2021 at the age of 90. A legend in the advertising sector, he helped create the “Please Don’T sreat the Charmin” campaign featuring Mr. Whipple for his client, Proter & Gamble. He applied his donation to develop a simple and convincing message to improve public health after a conversation he had with doctors about the need to reduce food saturated food. His Monday -free Monday campaign has become a global health phenomenon, which would have convinced two -thirds of Americans to reduce meat consumption. In 2006, he turned into a healthy Monday movement in partnership with universities, workplaces, schools and communities.
“Sid’s original vision was to create initiatives that anyone could pick up and shape for their own institutions and lives, or as Sid said:” Let’s take my campaign please “,” said Dana Smith, campaign director for Monday campaigns. “Twenty -two years later, institutional partners and defenders around the world adopted Monday as -in Sid’s words -” The day, all health stands out “. We are delighted with the next chapter of this movement, anchored to university and leading university partners. »»
Thanks to a healthy Monday, individuals and organizations use turnkey program guides or design their own programs to commit to better health every Monday. Research shows that healthy thought and behavior are synchronized with the week, Monday being the day when people are most open to positive changes.
“Healthy Monday is a dynamic and adaptable campaign that helps people start their week,” said Casey Collins, digital specialist in the Lerner Center. “Like all, students from health professionals are looking for ways to achieve better health and better well-being for themselves and the population as a whole, on Monday in good health has enormous potential. We are delighted to advance this important public health initiative. ”
Guided by the principles of scientific rigor, equity, justice, community engagement and multidisciplinary and multi-institution collaboration, the mission of the Lerner Center is to improve the population and community health thanks to research, education, awareness and promotion of health focused on social, spatial and structural determinations of physical, mental and behavioral distributions.
In recent years, the Lerner Center has launched numerous health promotion programs and community partnerships, including Monday walking routes per kilometer developed in partnership with the city of Syracuse, the county of Onondaga, local hospitals and Madison County Rural Health Council. In 2019, the center launched Destroy itself from success—A series of six -week workshops for undergraduate students who offer evidence -based tools to help students manage their stress and prosper during their college.