Harborview Equity Partners heads an investment of $ 85 million in Animaj, an entertainment company focused on children and the family.
Animaj uses the production tools of Genai Owners and what he calls a “Multiplateforme franchise construction model”.
The company whose headquarters is in Paris affirms that it “acquires and develops high potential IP using data on data, by automating animation pipelines via AI”, then distributing this content to platforms like YouTube,, RobloxTiktok, Spotify.
Animaj reports having a monthly global audience of 242 million Unique viewers on YouTube and claim to attract the “fifth largest public for digital children in the world”.
Harborview has invested in the company alongside French National Investment Fund Bpifrance.
The Tour was also joined by Bpifrance, Left Lane Capital, Daphni, Xange and Marquee.
The new debt financing was provided by JP Morgan and Bootstrap Europe, bringing the total infusion of capital to $ 85 million.
According to a press release, the new financing will be used to scale the “model of steering wheel AI AIMAJ – which it describes as a” digital multi -platform ecosystem covering the YouTube channels, Roblox, Tiktok, Spotify and Fast “.
The new capital “will also accelerate intellectual property acquisitions”, after purchase From the Pocoyo Kids Entertainment brand in 2023.
“With proven monetization, an experienced team and a solid pipeline of strategic intellectual property opportunities, they are about to become a leader who defines the category.”
Sherrese Clarke, Harborview
“Anima reinvents children’s entertainment for the digital age,” said Sherrese Clarke, founder and CEO of Harborview Equity Partners.
“With proven monetization, an experienced team and a solid pipeline of strategic intellectual property opportunities, they are about to become a leader determining the category. We are delighted to associate ourselves with the Animaj team as they play worldwide. ”
“Animaj is a new type of media company: data, fueled by AI, digital-premier but multiplatform by design.”
Rye of Vauplane, animaj
Sixte de Vauplane, co-founder and CEO of Animaj, added: “We build something that has never existed before. Animaj is a new type of media company: data, supplied by AI, first digital but multiplateform by design.
“We are not starting with a television show and hope that children will come. We are starting where they are already – YouTube, Roblox, Tiktok, Spotify – and we build from there.”
“We are delighted to announce Bpifrance’s strategic investment in Animaj, a pioneering player in the use of AI for audiovisual production.”
José Gonzalo, Bpifrance
José Gonzalo, Executive Director of Bpifrance Direct Investment, said: “We are delighted to announce Bpifrance’s strategic investment in Animaj, a pioneer player in the use of AI for audiovisual production.
“Its co-founders, Sixtus of Vauplane and Grégory Dray, bring an innovative approach that places AI at the heart of their value proposal, with a strong emphasis on editorial quality and the objective of creating the content of high-quality educational children and family.
“We firmly believe in their vision and we are delighted to support the growth and future success of the company.”
The investment is added to the growing portfolio of Harborview media and media, which extends over film, television, music and content companies such as Mucho Mas Media and Macro.
Established in 2021 by the old CEO of Music Tempo Sherrese Clarke With the support of Apollo Global Management, Harborview Equity Partners has acquired more than 70 musical catalogs encompassing 35,000 Songs through master’s degree and publication of income flow.
Earlier this month, the company obtained $ 500 million in funding from the investment giant’s additional debt Kkrsecure Via a private securitization supported by its music portfolio.
This last transaction follows a precedent $ 500 million in the financing of the debt guaranteed by Harbourview In March 2024by a private securitization supported by its catalog of musical fees, and directed by Kkr.
The company’s portfolio includes music from T-PAIN TJames Fauntleroy, George BensonNoel Zancanella, Fleetwood Mac Christine McviePat Benatar, Neil Giraldo, NicheJeremih, Wiz Khalifa, Kane Brown, full strength and more.
Harbourview reports that she roughly gathered $ 2.67 billion in regulatory assets under management.Business Music Worldwide