Google reportedly declared on Friday April 18 that he would call on a decision of a judge announced Thursday, April 17, that the company has an illegal monopoly on online advertising technology.
The company said the judge had made a “mixed decision” in which she declared that the Ministry of Justice did not succeed in showing that the advertising tools or the acquisitions of Google de DoubleClick and Admeld were anti -competitive but also declared that the tools of editor of Google exclude the rivals, thus violating antitrust laws, Reuters reported Friday.
Google vice-president for regulatory affairs, Lee-Anne Mulhollandsaid in a statement in Pymnts on Thursday that the company would call half of half of the case that he did not win.
“We have won half of this case and we will call on the other half,” Mulholland said in the press release. “The court concluded that our advertiser tools and our acquisitions, such as DoubleClick, do not harm competition. We do not agree with the decision of the Court concerning our publisher tools.
In the decision announced Thursday, judge Leonie Brinkema found that Google had violated the law to establish its domination in the online advertising system.
The Ministry of Justice and a group of states had continued the company, saying that its monopoly on advertising technology (ADTECH) helped Google invoice higher prices and to take more part of each sale.
Google At Trial had proposed an expert testimony that regulators ignored the broader scope of the competition confronted with Google.
“In addition to depriving competitors of the ability to compete, this exclusion substantially leads to harm customers of the Google publisher, the competitive process and, ultimately, consumers of open web information,” said Brinkema, while rejecting part of the government.
The Ministry of Justice said on Thursday press release That the court judged that Google had violated the antitrust law by monopolizing the Open Web digital advertising markets.
“This is a historic victory in the current fight to prevent Google from monopolizing digital public square,” said the prosecutor general Bondi said in the press release. “This Ministry of Justice will continue to take daring legal action to protect the American people from empiles on freedom of expression and free markets by technological companies.”