Golf, Dechambeau Eye Disruptive Path With New Driver Technology

The Golf has launched a new pilot co-designed by the double champion of the US Open Bryson Dechambeau, a process that started with a “virgin leaf” and ended with a concept that promises to help considerably solve one of the most common problems for the majority of golfers.

The very first pilot of Golf Understands what is called Face ID technology and introduces an adjustment system that corresponds both to the club’s face and the club’s tree at the swing speed of a golfer. Dechambeau was the genesis of the idea of ​​making the club face curve – the bulge – proportionate to the speed at which a golfer can swing the club.

The result is a lateral rotation on the shots struck in the toe and the heel, the scourge of the golfers of most of the laws, is cut almost in two. In profane terms, less lateral spin means that a slice turns into a slight melted and a hook becomes a controlled draw. It doesn’t matter if a weekend warrior cannot bomb a driver like Dechambeau.

“This concept of curbature really behaves for each swing speed, whether you have an 85 -thousand swing on the hour or a 125 -hour swing per hour,” said Reed Dickens, founder and CEO of the Golf. “It is not only as if we had made a minor adjustment to the pilots who are there. It is a structural and design philosophical change.”

Dickens said that Dechambeau’s “journey for repeatability” led him to the concept, which he perfected with Los Angeles’s design director Jeff Meyer. Dechambeau has been a founding golf investor since the start of the company and used the company’s trees in its 14 clubs during its first victory in the United States in 2020.

“I did a decade of travel to solve for each possible variable with my equipment,” explains Dechambeau. “Jeff Meyer is the most creative engineer with whom I have ever worked, and Reed is a disruptor and a proven risk lessee. It is a rare combination in the golf area, and the driver is the result of this dynamic.”

Online assessment

The new driver is available on the Golf website, where a questions Allows consumers to obtain a fully assembled club (the company manufactures both clubs and club trees) to match their swing speed. Golfers will have to know their speed of swing, while providing their disability index and answering questions on the ball flight trajectory, tempo and transition, the general curvature of their starting strokes with a driver and the bending of the tree in their current driver.

Dickens says that online assessment is just as precise as a connection, but notes that the company will have locations across the country for a standard club.

There are five front identification options, including the “13-12” designed for players with slower swing speeds and designed for high launch and maximum forgiveness, as well as “12-11” built for mid-range swing speed players to increase the transport distance and optimize lateral rotation to straighten these out center shots.

The golf foray into the driver’s market sells for about $ 650, but it is important to recognize that the price also includes the premium wells on which the brand is initially acquired its reputation.

Laboratory comparisons?

When he is invited, Dickens says that he sees certain similarities with the approach adopted by another brand of Upstart equipment: Lab Golf, which, in recent years, has increased in popularity and has won a massive audience (in professional and recreational ranks) due to the performance of its performance of its performance of its performance of its performance of its performance of its performance Putters without couple.

“I think this driver will be the number one golf driver in three to four years,” said Dickens, who does not hesitate to position his brand as an anti-establishment in the equipment space. “The only reason for which it will take so long is that we will take so long to increase the inventory and distribution and tell the story. The challenge for us is really to put it in the hands of people. It was the key to the success of the laboratory. When you put it in the hands of people, they have very high speed.”

If Dickens seems too confident to challenge the status quo in a sport that embraces traditional tradition and brands, it is because it has already done so, although in another industry. A former assistant press secretary of the White House under George W. Bush, Dickens has once founded Marucci Sports, a company that disturbed a baseball bat industry dominated by names like Louisville Slugger, Easton and Rawlings.

“It’s the same lessons and the same game book, it takes more time in golf,” said Dickens. “Adoption is slower and is much more important in capital.”

With the launch of its Face ID driver, the Golf may well position itself to follow the successful Lab Golf roadmap, which went from an online challenger brand only to an innovator established with validation of the tour.

So, can the golf course disrupt the driver’s market like golf lab with putters? And Dechambeau, who has developed a reputation as a mad scientist in a way with regard to his meticulous preparation and his approach centered on data, that which directs the charge of an unconventional name in the game?

“Bryson is sort of labeled like this contrary guy when everything he does is to follow the data,” said Dickens. “His journey to repeatability led him to this discovery.”