Britney Pai, head of entertainment for the largest in Northern Asia at Dentsu, was appointed to sit on the board of directors of MMA China 2025.
As a manager of entertainment in the Grand Asia in the North, Britney focuses on the harness and the reshaping of the entertainment heritage enriched with Dentsu in a dynamic engine for businesses and brand growth in the region. The use of the approach and distinct Depitu connections in the entertainment sector to facilitate brand interactions within global entertainment ecosystems, by making a unique brand narrative space thanks to a fusion of creativity, technology and data -oriented information.
Before going to the role of GNA, Britney was the director of the growth of Dentsu Creative in China, where she designed a growth strategy that was locally targeted and inclusive worldwide. She took the initiative to establish distinct skills and motors of growth for the local team, such as entertainment and sports creation and well-being marketing. Britney directs a team that focuses on business growth and marketing communications, working with customer service teams and partners in locations to achieve commercial objectives and gain reputation distinctions for customers and Dentu.