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You are at:Home»Lifestyle»Gen Z, living son who sells his lifestyle: “Trust the fund”
Lifestyle

Gen Z, living son who sells his lifestyle: “Trust the fund”

June 24, 2025003 Mins Read
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First of all, there was the commercial wives. Then came the Foyer girlfriends. Now, a cohort of men from Gen Z who live with their parents also change.

They are called Foyer Sons, and they include professionals at the start of their careers saving on rent, college dropouts find it difficult to find regular work and unemployed Champions in danger.

One of these self -proclaimed stay sons, Abdullah Abbasi, 24, monetizes his lifestyle through his clothing line, rightly named Stoy at home, whom he heads with two of his childhood friends. They sell hats, t-shirts and hooded sweatshirts with their slogan: “Doing nothing is difficult” and “trusting the fund”.

The brand is designed to be ambitious, not ironic. It is Instagram account Take full of private jets and Ferraris and hashtags like #oldmoney, #richlife and #Wealth. Remarkable consumption is the point. “No matter how you got it, as long as you have,” Abbasi told Business Insider.

Abbasi said that he and his co-founders, who all lived in an easy suburb of Chicago with their parents, seriously believe that Live with their families It is not a bad thing. The path to success does not necessarily mean moving at 18 and living independently, they support.

“We wanted to shamelessly possess that we are happy to stay at home,” he said. “I have no problem living with my family, and I think there is no shame on this.”


A promotional photo of the Stay at Home Sons brand

“I have no problem living with my family, and I think there is no shame for that,” said Abbasi.

With the kind authorization of Abdullah Abbasi



Admittedly, Abbasi and its peers represent a privileged slice of young adults living with their parents: those who have families easy enough to support them. In the case of abbasi, this means that he does not pay rent and that he does not need to win a certain income to satisfy his parents. “It’s a household economy, everyone’s money is everyone,” he said.

Related stories

Business Insider tells the innovative stories you want to know

Business Insider tells the innovative stories you want to know

Adult men living with their parents are nothing new. Many of them find it difficult to find work and affordable housing. Young people are more likely to live with their parents when jobs are difficult to find and wages stagnate, according to the researcher of the Pew Research Center, Richard Fry, who is the author of a recent report on where in the country Young Americans live with their parents.

Abbasi decided that the household son that life was right for a summer at the university he had spent living at home with his parents and did not do much. He was relieved to get a break in the life of the dormitory, and that he realized how good he had a good life at home, kicking him with his friends and dragging with his family.

“Basically, every evening, we were on the golf course, dinner, go out and during these prolonged hours of what most people consider leisure time, we realized that doing nothing is difficult enough,” he joked.

Abbasi therefore returned home and started online courses part -time. In his free time, he helps with family businesses, which include a physiotherapy company and a medical administration company, and divides its time between Pakistan, Dubai, Canada and Chicagoland.

“Wherever the family goes, I’m leaving,” he said.

Are you a household son or do you live in a multi-generational household? Share your story with this journalist to erelman@businessinsider.com.

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