Discussions on pre-match peps, long discs, early mornings, difficult losses and joyful celebrations to coaches offering comfort, parents applauding in the rain or looking at Gamechanger while finishing a work trip across the country, For love sport Captures the emotional highs and the stockings of the competition and honors the daily sacrifices that feed sports for young people.
“This campaign reminds us that behind each score and the highest point, there is a deeper story and someone that has made it possible”, ” said Sameer AhujaGamechanger President and Dick’s Sporting Goods Vice-President. “So often, it is a coach, a parent or a loved one who presents himself without a fanfare but with an unshakable commitment. For love sport is our way of saying thank you to those who give so much, simply out of love. It is just that the first national brand campaign of Gamechanger honors families, coaches and supporters who raise our young people, day after day. “”
Filmed entirely in CaliforniaThe campaign features real athletes and coaches of the other Los Angeles area. The teams include Millikan High School and the Premiere Prep (Boys Basketball), Ontario Christian and St. Joseph’s High School (Girls Basketball), Corona High School (Baseball and softball), Orange Lutheran High School (Baseball), Notre Dame High School (Softball), Prime and Surfside Volleyball Clubs (Girls Volleyball), Calabasas High School (Boys Soccer) and Newbury Park Elite Football Club (Girls Soccer).
From today, the new campaign will take place on the best platforms in digital and social media, notably Meta, YouTube, CBS Sports, Bleacher Report, ESPN, Condeand Hearst. For love sport was led by Curt MorganFounder and ECD of the agency, Wolvvs.
About Gamechanger:
GameChanger authorizes athletes, coaches and families to remain connected by live streaming, maintaining partitions, team management tools and development resources. Available on iOS, Android and the web, Gamechanger covers more than 9 m and games per year and 1 m + per year. Live streaming and team management technology is available for all sports for young people, with deep statistics and score maintenance capacities for baseball, softball, volleyball and basketball. Gamechanger is based in new York And is owned and operated by Dick’s Sporting Goods.
About Wolvvs:
Wolvvs is a creative content studio designed for brands that require more than marketing – they want stories that move people and therefore move the world. With a cinematographic approach rooted in cinema, culture and precision crafts, Wolvvs creates unforgettable brand experiences for some of the most emblematic companies in the world. From the concept to the final framework, each project is motivated by an obsessive commitment to authenticity, emotional impact and visual excellence.
Media contact:
Zack Yohman
Gamechanger, communications manager
(Protected by e-mail)
Source Dick’s Sporting Goods, Inc.
