“Martha was an absolute expert, but now it seems that expertise is not that necessary, it is more about personality and relatibility.
“ Nigella did it differently because she was so sexy and she actually gave a lot of herself in a frightening manner focused on personality … I do not know if Nigella would win a price to be technically the best chef, but she brought accessibility and interest because of her personality and she style.
If Lawson defined the 2000s lifestyle, Gwyneth Paltrow GOOP reigned in the 2010s. Paltrow, annoyed to play, started Goop as a newsletter from his North London kitchen table, sharing tips for journeyShopping and recipes with selected friends.
Goop quickly became a website, product ranges, pop-up stores, collaborations with other brands, a Netflix show, heights, pensions and more. It is now the principal of Paltrow, employs around 216 employees and has an assessment of around $ 250 million.
Paltrow did something different from his lifestyle magnate colleagues. She kissed luxury and well-being, mixing privilege and aspiration, without moving away from the controversy. Goop sadly approved the practice of inserting jade eggs into the lower regions of a woman, causing a reaction from gynecologists.