This article looks at a company specializing in luxury travel and lifestyle – Maison Benjamin – and the trends it sees developing in these areas.
Imagine walking with the penguins as they head towards the South Pole. Or, if the far reaches of Earth aren’t enough, imagine a six-hour trip through space while sipping champagne. As the holiday season approaches, this article examines five trends shaping the future of lifestyle and travel management, and draws on insights from Benjamin Vaschetti, co-founder of
Benjamin House.
What you need to know
No longer a pipe dream, luxury travel now gives family offices access to space tourism and beyond to remote destinations, such as Antarctica.
Due to the pandemic, some ultra-wealthy families are looking for private vacation spots that offer luxury services while still feeling like a comfortable home. Others are more interested in connecting with peers who share common passions such as whiskey, wine and art.
Traditional concierge services for VIP access and lifestyle management remain essential.
Benjamin Vaschetti honed his expertise in providing exceptional travel and culinary experiences after many years spent in Michelin-starred kitchens and then traveling the world with the Greek royal family. Today, with his wife Natalia, they have created Maison Benjamin, a luxury travel and lifestyle company offering a suite of tailored services to high net worth individuals and multi-family offices. Looking ahead, the pair see five trends that will shape travel and luxury management.
Venturing to new frontiers
The private race to space has been mainly led by billionaires like Elon Musk with SpaceX, Jeff Bezos and Blue Origin, or even Richard Branson with Virgin Galatic. However, new innovative companies are now entering the arena, focusing on luxury travel. Space travel is no longer a distant dream for UHNW families. Companies like Space Perspective make it possible to experience space without the extensive training typically required for astronauts.
Passengers can enjoy a six-hour journey to the edge of space as easy as boarding an airplane. During this journey, they will see breathtaking views of Earth, an experience that real astronauts describe as transformative. Space Perspective allows travelers to enjoy a sip of champagne and take the time to quietly contemplate while gazing at our planet from a remarkable vantage point.
Cross off to-do lists
As people strive to make the most of their time on Earth, checking items off their bucket list remains a strong trend in luxury travel. For sun-loving nature lovers, this might mean encountering a lion in the wild, evoking the romance of Out of Africaor relax with a cocktail on the sugar-white sands of a secluded tropical island. And for those who love snow, skiing in the Swiss Alps or admiring the stunning Northern Lights in Iceland may be more appealing.
For adventurers looking to explore beyond the ordinary, the White Desert, created by polar explorers, is a pioneer in luxury polar travel. Guests can stay in a luxury pod, walk alongside emperor penguins, try ice climbing, embark on an Arctic truck safari and explore the pristine “white desert”.
“At Maison Benjamin, finding and creating unique or unforgettable experiences for your customers is like an art, and it is the challenge of turning a dream into reality that keeps us going. » — Benjamin Vaschetti, co-founder of Maison Benjamin.
Like home away from home
The 2020 pandemic has had a significant impact on all aspects of life, including the travel industry. Among wealthy individuals, a new trend has emerged: a preference for serene getaways that resemble the cozy comfort of home. These sought-after dream destinations offer the luxury of a five-star hotel in the privacy of a secluded residence. Families can reconnect and relax in peaceful surroundings, whether in mountain retreats or beachfront villas, while enjoying premium services. These retreats are aimed at guests looking for long stays or even remote work options, combining a sense of sanctuary with the luxury they are accustomed to.
Community and connection
In contrast, following pandemic-induced isolation, some UHNW people began to place a greater value on community and relationships. This has increased the demand for exclusive gatherings to bond over shared passions, such as art, wine and gourmet cuisine. For example, the C3llar Wine Society hosts intimate gatherings for wine lovers, including private dinners in major cities and exclusive tours to famous wine regions like France and Italy. These experiences foster meaningful connections, allowing individuals to mingle with experts and like-minded peers in a refined yet relaxed environment.
“When family offices select a service provider, it is essential to consider factors such as firm experience, range of services, client focus and alignment with the company’s values and objectives. your customer. – Benjamin Vaschetti, co-founder of Maison Benjamin.
Good old concierge services
Finally, in an increasingly digital world, personal concierge services remain irreplaceable. UHNW families rely on these services for everything from access to VIP events to real estate and lifestyle management. From arranging luxury trips to accessing exclusive events, personal shopping and expert consultations in fields such as art, real estate and interior design indoors, these services provide a sense of ease and personalization that families rely on to make everyday life convenient. and extraordinary.
To summarize
Demand for personalized, comprehensive travel and lifestyle services is increasing as family offices seek providers who can deliver unique, high-sensitivity experiences. Led by Vaschetti, Maison Benjamin redefines what is possible for high net worth individuals and family offices. With a wealth of experience creating exceptional experiences, he combines unrivaled expertise with a passion for creating bespoke journeys, from space exploration to secluded retreats and community gatherings. Their ability to curate transformative experiences while maintaining discretion and exclusivity ensures that guests’ needs are met with the utmost precision and care.
About Maison Benjamin
Lifestyle and travel management for family offices involves providing comprehensive, tailored services to meet the diverse needs of ultra-high net worth families. These services ensure that the financial and personal aspects of the family’s lifestyle are managed seamlessly. We have the solutions for your family office and ultimately for your clients.
