Sponsorship agreements in large North American sports properties increased by 12% from one year to the next during their seasons of 2024-25 report Of sponsorunited, a platform of sporting and entertainment intelligence.
NWSL and WNBA have experienced the highest increase in sponsorship agreements after years of growing buzz both leaguesBy sponsority, while the collegial and pro athletes in basketball have dominated in terms of individual mentions.
Here are some other dishes to remember on brand offers for some of the largest female sports and athletes in North America.
Kicking and sponsor: The number of sponsorship transactions in the NWSL increased approximately 19% from the 2023 to 2024 season, with brands such as Ally Financial, Nike, Seatgeek, Gatorade and Pepsi activating considerably in the League.
- Racing Louisville FC had 92 sponsorships, the largest number of NWSLs, followed by the courage of Caroline du Nord, which had 61.
- The Kansas City Current and Angel City FC ranked n ° 3 and 4 respectively, and the Orlando Pride, the Champions of 2024, arrived at No. 5.
- NJ / NY Gotham FC did not rank among the first five, but he recently signed the The highest sponsorship of Jersey’s back in the history of the league with Dove, breaking the record previously established by Bay FC And Trader Joe’s, whose agreement would have more than $ 500,000 a year.
- The introduction of Bay FC and the Royals of UTAH to the NWSL last year contributed to increasing the number of brand transactions in the League.
Alex Morgan, who retired last year, was the only NWSL player to make the 10 best sponsorunited athletes in the number of recommendations. The tennis players Sloane Stephens and Naomi Osaka and the Golfer LPGA Lexi Thompson also produced the Top 10, which is otherwise occupied by WNBA players.
Ball: The WNBA recorded an increase of approximately 19% of sponsorships, less than a percentage behind the NWSL. NWSL Gatorade and Nike sponsors are also active in the WNBA, while major brands like State Farm, Microsoft and Michelob Ultra also have a significant presence in the League.
- Indiana fever, powered by the recruited star Caitlin Clarkhad the greatest number of sponsorship transactions in the W at 90 years. The team saw “the highest annual increase in agreements in any female league, with an increase of more than 43% of the sponsorship volume” and more than 20 new sponsorships in 2024, according to the report.
- The Washington Mystics, Chicago Sky, Connecticut Sun and Phoenix Mercury completed the five best WNBA teams in number of sponsorships.
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WNBA recruits cleaned in terms of individual mentions last year. Los Angeles Sparks Forward Cameron Brink is leading the list of pros for the most endorses, Chicago Sky Forward Angel Reese Entering n ° 3, and Sky Center, Kamilla Cardoso, came to No. 5. The veterinarians of the WNBA Lexie Brown, Breanna Stewart and Kelsey Plum also made the Top 10.
Basketball players also dominated the Nil Nild ranking, led by Paige Bueckers from Uconn and Juju Watkins from the University of South California. The only non-hopers to make the list were the gymnast of the University of Florida Leanne Wong and the athletics athlete at the University of Nebraska, Cami Merickel.
Follow: Some of the big female leagues – the WNBA, the NWSL and the WTA – have obtained men’s leagues in terms of growth in social followers. These three leagues added more followers than MLS And MLB, while the LPGA beat the PGA and the NFL. Liga MX Feménil, the Mexican women’s football league and the fifth major North American female league represented in the report, exceeded the NB, the NBA and the Liga MX.
“For sponsors, these data report a privileged opportunity to invest in leagues with rapidly growing fans, especially since social media becomes a key engine of exposure to brands and consumer engagement,” said report. “Comparison with male leagues more contextualizes the momentum of female sports, emphasizing their ability to attract new audiences at an unprecedented rate.”