Cnn
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The United States Secret Service has hit the successor of successful movies Michael Bay to create Recruitment advertising which should be revealed in the stadium Super bowl Sunday, according to several sources of the NFL and the secret services.
The announcement cost approximately $ 2 million for the secret services to be produced, according to two Familiar sources with the project – a high price that comes in the middle of massive budget cuts and layoffs has Other government agencies.
A source told CNN that the estimated budget of $ 2 million concerned double what was spent for the recruitment announcements for previous secret services.
The announcement is expected to be broadcast during the pre-match show on a jumbotron in the Superdome stadium in New Orleans, according to a source close to the NFL. The announcement time is given, the secret services will therefore not have to pay additional costs. Purchases of ads during the Super Bowl Sunday generally cost millions of dollars, with an advertisement of 30 seconds broadcast on television Cost up to $ 8 million This year.
The purpose of recruiting the advertisement arrives at a crucial moment, because the secret services have done so been searched with Moral, professional exhaustion, personnel and low moral retention. The push of the announcement presents the role of the secret services in the protection of the leaders of the country and underlines the even game to which the public is provided by the agency, according to sources familiar with the announcement.
But that does Functionalities sequences This could be seen to highlight some of the agency’s most visible failures, including the images of President John F. Kennedy, who was murdered in 1963, as well as the attempted assassination of July 2024 on the candidate of ‘So Donald Trump in Butler, Pennsylvania, and images of former President Ronald Reagan, who was shot in 1981.
The advertising point also shows images of President Abraham Lincoln, who Signed legislation creating secret services The same day he was murdered in 1865.
Thanks to a spokesperson, the director of secret services, Sean Curran, told CNN that he “had allowed the team to identify a romance and opportune approach that has taken advantage of one of the most directors Recognizable to produce a representation of men and women behind the secret services within nine days while guaranteeing compliance with the required rules. »»
“As director, I will always focus on looking forward to meet the needs of our workforce,” said Curran by the spokesperson.
The beginnings of the announcement come a few days after the bay – the Director of Hollywood Action behind the films “Transformers” and “Pearl Harbor” – was seen in images of the swimming pool of the White House shaking hand with Asset While the president went up on board Air Force One to Joint Base Andrews last week. Sources familiar with the project, according to Bay, turned the announcement of recruitment on site.
“I found the concept for the PSA that America was based on the idea of freedom,” Bay told CNN in a press release. “Throughout our short but powerful history as Impshars, we have always advanced if necessary. It was a place to honor the real silent heroes who protect the leaders of our democracy. »»
Trump will be at the game, and perhaps on site when the announcement is broadcast in the stadium. Earlier this week, a White House official said to cnn The president is expected to attend the match, which would make him the first American president sitting to attend a Super Bowl.
The announcement of the secret services broadcast on Sunday of the Super Bowl comes after days of back and forth negotiations between the agency, the bay and the NFL.
CNN learned last week for the first time the announcement will be broadcast on a jumbotron inside the stadium during the match. But Friday afternoon – just two days before the match – a source close to the League told CNN that the announcement would not be broadcast. The source said that the secret services had submitted its request too late and that the programming on Jumbotron had already been locked.
Less than 24 hours later, CNN learned that the NFL had found space to broadcast the ad during the front-game. The NFL refused to comment.
There have also been conversations concerning a possible television advertisement on Fox, said two sources, adding that the advertising space would have been given to the secret services.
The secret services will be owners of the ad for five years and plan to use it on social networks to generate a future recruitment for the years to come.
The place met in less than two weeks – a quick calendar for a Hollywood striker occupied such as bay and government agencies generally in motion – indicating the importance of the announcement for the secret services.
CNN has filed requests for files from the Freedom of Information ACT to determine the real cost and the budget of the advertising campaign.
The game safety imprint will be both massive and tight. Several high-level leaders beyond Trump will be there, and the city of New Orleans is still in shock of New Year’s terrorist attack It killed 14 people.
CNN Betsy Klein contributed to this report.