Duchess Meghan MarklIt may not be up to its blog roots, but it is about to make your pantry and your vanity much more exciting. Tomorrow March 4, 2025, Meghan Markle officially launches Like neverHis long -awaited lifestyle brand that promises to deliver everything, from vegan jams to chic dishes to face the serums – and we are intrigued.
But what is exactly like never, and why should you worry about it? Here is everything you need to know about Meghan’s latest efforts – because of it, you already imagine these jars of jam on your counter.
What never?
As always, Meghan Markle’s new life style company, which should be launched on March 4, 2025. This is a complete brand that encompasses home products, food products and lifestyle.
In a Instagram video Shared on February 18, Meghan presented the world like never before, explaining the meaning behind the name. “” As always “means” as it has always been “,” she said. “If you have followed me since my days of creating the TIG, you will know that it could not be more true for me. This new chapter is an extension of what has always been my love language – by tisantly everything I cherish: food, gardening, entertainment, thoughtful life and find joy on a daily basis.
The brand was originally called American Riviera OrchardA nod to the nickname of Santa Barbara as “The American Riviera”. But Meghan estimated that the name was too limiting. “It linked me to things made and grew up only in this area,” she shared. The pivot to be reflected like never a more universal ethics – that which resembles a natural evolution of his personal style.
What will sell like never?
While the full range of products remains under Wraps, Meghan has confirmed one thing: Jam. “Of course, there will be preserves of fruit,” she said in her announcement video. “I think it’s quite clear now that jam is my jam.”
It’s not just about talking. In April 2024, Meghan Samples sent From her strawberry jam in small lots to friends like Kris Jenner, fashion designer and businesswoman Tracy Robbins and the model Delfina Blaquier. Their Instagram messages gave us an overview of the elegant packaging and fueled what could be in store on the other.
A screenshot by Tracy Robbins publishing Meghan’s jam on Instagram stories.
Marks deposit Suggest that, like never, will offer much more than preserves: it can include dishes, cooking books, gardening tools, sheets, candles, stationery and even pets. We are also talking about cosmetics and perfumes-if you imagine a goop-meet-montecito aesthetic with a touch of royal flair, you are probably on the right track.
Is Meghan’s Netflix show connected to the brand?
Like never launched hand in hand with Meghan’s new Netflix series With love, Meghan. The show promises to be an intimate look at its favorite hobbies: cooking, gardening, entertaining and celebrating the simple pleasures of life.
In her Instagram video, Meghan revealed that Netflix does not only produce the show – they also associate with her forever. “It was huge,” she said. “I’m waiting for a moment to share this name that I obtained in 2022 – and that’s the time.”
The guests of the series include culinary icons like Alice Waters and Roy Choi, as well as the friend of Meghan Mindy Kaling. And while Prince Harry Has not been officially announced as part of the programming, we would not be surprised if he did a cameo – perhaps test the taste of one of these jams?
What have we seen so far?
Until now, the overviews of what have never been seen has been sparse but undeniably elegant. The brand’s website Includes an aerial photo of Meghan and his daughter Lilibet who crosses a sunny field – a scene straight out of a dream from California. The logo includes a palm and two hummingbirds, subtle leading to the flora and fauna of Santa Barbara.
A screenshot of the home page on asever.com.
The Instagram account has also teased like never aesthetics: clean lines, natural textures and an emphasis on reflected details. An article shows Meghan pouring honey on a croissant in an outdoor table with pastries and fresh fruit – a relaxed but ambitious atmosphere that feels like a main one.
With like never ready to launch tomorrow With love, MeghanIt is clear that the duchess enters this new chapter with a goal – and a lot of style. Whether you are listening to Netflix or refreshing your browser for the first dibs on these Jams (we will do both), one thing is certain: Markle redefines what it means to live in a thoughtful way.
So save your place at the table – because if someone can make us believe in the magic of everyday moments, it’s Meghan Markle.
Julia Cancilla is the editor in engagement (and the resident witch) to her Decor, where she manages the presence of the brand’s social media and covers trends, lifestyle and culture in the world of design. Julia built her history at Ink The magazine, where she increased her audience on two million social networks, carried out interviews with celebrities on list A and wrote articles according to pop culture, art and lifestyle. During her five years of experience in the digital media, Julia wrote on many subjects, from fashion to astrology.