HAS EA SPORTSWe are motivated by the passion and energy that sports are sinking among fans around the world. This spirit is what inspires us every day to push the limits of what is possible, to create sporting experiences which become a fandom and to bring together the world communities, around and beyond our games.
At the heart of this is a constant accent on innovation. In recent years, EA Sports has invested in tools, technology and capacities that still improve authenticity and immersion in our games, and allow us to move at the speed of sport. Our solutions are able to ingest massive quantities of volumetric data from the real world to shed light on artificial intelligence (AI) and automatic learning models, all fueling incredible progress in our gameplay and animation capacities.
And today, we are making another step to accelerate our efforts by welcoming a new team in our EA Sports family.
“Our EA Sports Games become living sport simulations, technology and hacker’s advanced expertise in the capture and analysis of data in real time will allow us to improve realism, immersion and the commitment in all our experiences. “
Welcoming CRABA technologies to the EA SPORTS FAMILY
Electronic Arts (EA) is proud to share that we have concluded an agreement to acquire Tracab Technologies, a leader in advanced sports monitoring and optical analysis solutions. As they join EA Sports, we expect to take advantage of technology and hacker teams while we continue to exploit an advanced AI, automatic learning and real -time sports data to advance the way we Let’s create an animation carried out and simulate the action of the real world.
For the future, we also expect Tracab to support the way we go beyond the games and our vision for the EA SPORTS AP Be the main interactive sports platform in the world.
The acquisition should end in the first budgetary quarter of the EA for financial year 26.
“The data is at the center of each significant progress in the world of sport today, and as EA Sports leads the future of the interactive sporting experience thanks to the use of increasingly real data, and CRACA will bring The best best in capture and data technology class directly in our portfolio, ”explains Cam Weber, president of EA Sports. “While we continue to develop our EA sporting experiences in living and breathable sporting simulations, we expect the technology and state -of -the -art expertise in the live events combined with our engine of game to also speed up the new revolutionary features of the EA Sports application. ”
“Join EA Sports marks a new exciting chapter for Tracab Technologies,” explains Martin Brogren, CEO of Tracab Technologies. “Our mission has always been to push the limits of data and sports analyzes, and with the vast resources and the vision of EA Sports innovation, we are convinced that we can create even more immersive and dynamic experiences for sports fans around the world. “
“Our mission has always been to push the limits of data and sports analyzes, and with the vast resources and the vision of EA Sports innovation, we are convinced that we can create even more immersive and dynamic experiences for sports fans around the world. “
Accelerate realism with hassle
The advanced sports optical monitoring of Tracab follows almost everything that happens in the field or the Pit Pitch, as well as the center of mass and follow -up of the balls, and much more.
These capacities can unlock a new level of improved realism, animation and dynamic simulation in real time for our fans and allow EA Sports to take advantage of the capacity of tracab to generate almost real time for distribution teams Media, referees, players, coaches and fans.
Athletes around the world do extraordinary things every time they get on the ground to compete. EA SPORTS with CRACAB capacities can bring more of these incredible movements and moments in real time in our games and beyond. We can still transform the statistics, the behavior of the players and the team AI with new levels of loyalty, and continue to offer more deeply immersive experiences which reflect the fluidity and the excitement of real athletes and competition.
Go beyond games with the EA Sports application
In addition to helping to allow the most realistic sport simulation experiences, we plan that volumetric data capture technologies, combined with EA Sports’ capabilities and game engine to help open opportunities Completely new for fans to create and share in the EA Sports App – starting with the rethought protruding facts, predictive simulations and even watching alternative on demand.
While the EA Sports application is currently only available regional in Spain, while we extend to more fans and regions more, Cracab will accelerate our vision of making the EA Sports application the main interactive sports platform .
The terms of the acquisition have not been disclosed. EA Sports will reveal more on Tracab and specific products in the future. To stay up to date on the latest news EA Sports, follow Instagram,, Tik Tok,, XAnd Facebook or visit EA.com/sports.
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