The acquisition was announcement Wednesday, June 11, as part of a greater update on the company’s advertising activity, which, according to Doordash, now generates more than a billion dollars in revenues per year.
“We build the future of local trade advertising,” said TOBY ESPINOSAVice-president of advertisements at Doordash. “With new product capacities, the tools fueled by AI and the off -site range of Symbiosys, companies of any size can now connect with consumers with a strong intention.
Founded by Bashar Kachachiformer product director for Google advertisementsSymbiosis allows retail brands to publish advertisements on high-level platforms such as Facebook, YouTube or Google Search.
With this offer, Doordash can offer advertisers – like more than 150,000 restaurants and brands that use its services – a way to manage their advertising places on these spaces as well as on the website and the Doordash application.
The agreement was announced with a list of new offers related to the announcement of Doordash for its restaurant and brand customers.
For example, the company now offers what it calls “AI tools” for campaigns, targeting and discounts. This allows small restaurants to provide Doordash with their objectives, targets and budgets, while Doordash’s artificial intelligence solutions “make the big dupbage to create personalized campaigns that provide results”.
For brands, there is what the company calls “brand sponsored improvements”, which “initiate new creative visuals such as video formats, display images and product carousels”.
The agreement follows two other recent recent doordash purchases: Hospitality Tech Company Seven rooms and supplier of local commercial business based in the United Kingdom Deliveroothat he bought for $ 3.85 billion in May.
By announcing its agreement to acquire seven rooms, Doordash said that the agreement would broaden its business platform capacities and allow it to help traders to serve customers on all channels.
“With seven rooms, we are delighted to give local businesses around the world new ways of bringing More guests in the doorEstablish and develop direct relationships with their customers, access the best CRM in class (customer relations management) and stimulate profitability thanks to smarter marketing “,” Parisa SadrzadehVice-president of Doordash’s strategy and operations, said in a press release at the time.
By buying Deliveroo – which operates in more than 30 countries, works with 500,000 local businesses and serves 42 million Active monthly users – Doordash maintains that it can strengthen its platform position in global trade.
The agreement will add the local expertise of Deliveroo to the Operational Game Book of Doordash, to the CEO and co-founder of Doordash Tony Xu said in the press release.
“We will cover more than 40 countries with a combined population of more than a billion people, which allows us to provide more local businesses with the tools and the technology they need to prosper,” Xu said.