America’s political divide is likely to widen even further thanks to a new real estate platform that lets potential buyers know the political affiliations of their future neighbors, as well as other local social and demographic data.
Oyssey, a tech startup launching this month in South Florida and New York, allows shoppers to access neighborhood political affiliations based on election results and campaign contributions.
“We are the homebuyer benefits platform at a time when buyers have never needed a benefit more,” said Huw Nierenberg, CEO of Oyssey.
The new tech startup designed its platform around the belief that social data, such as age, education and income, have more influence on potential buyers than the layout or physical conditions of a home. ‘a house.
A recent survey by Realtor.com showed that about a quarter of Americans are heavily influenced by local and national politics in their decision to purchase real estate.
Oyssey is trying to simplify the way home buyers work with real estate agents. The company not only developed a website that allows users to search for homes, but it also developed a tool that streamlines contract negotiations.
The platform aims to provide more or less everything a buyer needs to make and consolidate their decision, while integrating political and consumption data block by block.
Although the service is marketed as a subscription, buyers could use the platform for free upon invitation from their agents.
Oyssey aims to capitalize on a recent restructuring in the real estate world. A recent class action lawsuit against the National Association of Realtors now requires buyers to sign contracts with agents and negotiate commission fees from the start.
The platform aims to simplify the home buying process for agents and buyers. Nierenberg described it as a win-win for both parties, where buyers can access proprietary data and agents can negotiate higher commissions.