Dentsu cited the planned income for AJA lively 72.86 billion dollar industry by 2032 when they explain its expansion in the category.
“By taking advantage of our vast experience and our networks, as well as data from Fan Owners, we are only placed to create content of definition of culture which resonates deeply with the public and stimulates an important commercial impact for our customers and partners,” said ISE.
Sports beyond figures
Dentsu has a history of sports marketing that dates back to the 1964 Tokyo Olympic Games, and its Deputsu International Sports (DSI) and MKTG brands operate in 17 offices around the world. The research, assessment and data branch of Dentsu Sports Analytics (DSA) of DSI, which only date back to 2023, is now developing in the Middle East and North Africa (MENA).
The company has appointed Samah Raydan Vice-President of the DSA in MENA and put a position in Saudi Arabia as its investment in sport develops.
But Dentsu possibly wants to connect this sports business to the film, music, entertainment, animation and video game properties that it has been cultivated since the 1980s. Although it has helped move the Titan anime attack in Roblox and bring Angry Birds with Rovio, Flywheel Media and Paramount Pictures for Angry Birds 3 in 2027, he sees a similar potential for sports.
Dentsu worked with John Cohen, producer of Despicable Me and the Angry Birds, and PGA of America on an animated golf film in his own universe, presenting the PGA Jr. League with silos between its sports and entertainment divisions, Dentsu sees even more opportunities for collaboration.