LOS ANGELES — Every year, label Top Dawg Entertainment returns to Nickerson Gardens to host a toy drive, job and resource fair, and free charity concert featuring major artists from SZA to Kendrick Lamar .
Nickerson Gardens in Watts is the largest public housing development on the West Coast.
Local officials say there is a growing need to create greater economic opportunities, pathways to employment and job training in the neighborhood, where the poverty rate is almost double that of the California.
Top Dawg Entertainment is also distributing thousands of toys, clothing and shoes to the community just in time for Christmas.
Brandon Tiffith, Director of Marketing for TDE, says their true success is measured by what they can give back to this underserved community.
“Our main goal is to help people,” he said. “(To) make sure they know their dreams are possible and (encourage them to) really stretch to where they want to be.”