(Phoenix, AZ) – The CronkitePro initiative at the Walter Cronkite School of Journalism and Mass Communication from Arizona State University is proud to announce the sports media – the analyst from the point of view of the athlete – a six -week online professional development certificate that explores his experiences conveyed Harrison, PHD, a leading voice culture.
Designed for aspiring sports analysts, ancient and current athletes and media professionals, the course offers an in -depth overview of the evolution of sports media – where narration is believing with culture, identity and new digital platforms.
“This course is not only to learn to be in front of the camera,” says Harrison. “It is a question of understanding the cultural power of the voice of the athlete to shape how we speak and understand sport.”
Participants will refine their presence on the camera, will sharpen analytical and narration skills and will explore the activities of the media brand, while learning from the initiates of the industry who have transformed the field. The course offers a summit in the faculty in person of the sports media in Los Angeles, offering learners a unique opportunity to connect face to face with leaders through the main sports networks and the leagues.
Program preview
- Virtual sessions: July 7 – August 15, 2025
- Media Summit in person: July 18 to 19, 2025
- Location: Asu California Center, 1111 s Broadway Suite 100, Los Angeles, CA 90015
- Instructor: C. Keith Harrison
- Course fees: $ 10,000
- Aid to limited scholarships is available. Apply here
Key factory facts:
- Led by the best sports media professionals: learners will directly hear analysts and executives who have shaped the modern sports account.
- Interactive and practical curriculum: weekly sessions include multimedia assignments, peer collaboration and case studies in the real world.
- Summit of the sports media in person (optional): a two -day networking and learning experience in Los Angeles featuring voices like Jemele Hill, Charles Davis, Tiffany Green, Naz Perez, Walter Brock and more.
- Development of real world skills: acquire relevant experience in industry in the narration focused on athletes, digital strategy, brand image and public commitment.
The course modules include:
- The history and theory of collaboration of athletes-journalism
- Basic analyst skills sets through sport
- Summit of sports media in person in Los Angeles (optional)
- Media representation in non -majority sports
- The athlete’s prospect in the new media
- The future of sports media: property, narration and innovation
Which should register:
- Former professional or collegial athletes exploring careers in the media
- Sports journalists aimed at deepening their analyst prospects
- Content storytellers interested in stories centered on the athlete
- Professionals looking for practical learning and industry networks
How to register:
- Participants can add this certification to their profile, Curriculum Vitae or CV Linkedin and by drawing it on the opportunities for career progress.
- For more information or to register, visit Sports media – The analyst from the athlete’s point of view Or contact Malcolm Holmes at Malcolm.holmes@asu.edu.
- Join a new era of sports media where athletes are not only history – they tell it.
Meet the facilitator
C. Keith Harrison, PhD is a leading voice in the intersection of sport, business and culture. A full -retired professor at the University of Florida Centrale (UCF), Harrison founded the Minor which is the major program management of sport business and has managed online education initiatives for more than a decade. He is the creator of the first academic certificate in hip-hop affairs and was honored by the prestigious Hip Hop Nasir Jones Hop 2020-21 University.
Expert in leadership, inclusive excellence, sports marketing and innovation, Harrison co-formed with industry leaders such as Reggie Saunders (Jordan Brand) and published in depth on subjects ranging from the analysis of sports companies to hip-hop and multicultural marketing. He is currently editor -in -chief of the Journal of Higher Education, Athletics, Labor & Innovation and has worked with large organizations such as NFL, NCAA and Brand Jordan.
A former academic-athlete, his research and his teaching continue to raise inclusive excellence and cultural innovation in the sports and entertainment industries.
About CronkitePro
CronkitePro offers professional development courses, badges, certificates and webinaries through the ASU Learning Enterprise. Most lessons and programs are designed to be completed online at your own pace, offering a profitable and effective path to personal and professional advancement. CronkitePro also offers training programs in person and congaration held in our locations in Los Angeles, Phoenix and Washington, DC