Los Angeles – In this exclusive conversation held at the ALIS conference in January 2025, Leanne Harwood, main vice -president, director general, luxury brands and lifestyle at the IHG Americas, discusses what is in the lead For owners of luxury and lifestyle, developers and guests in 2025, how brands can maintain clear identities while going beyond more traditional luxury offers … and why a feeling of joy is essential for the continuous success.
Luxury & Lifestyle benefits from a moment under the spotlight, fueled by the growth of the segments which should reach nearly $ 370 billion in value by 2032. Besome, the brands are evolving to meet the needs The next generation of luxury guests who prioritize a significant experience and experience -ro in stays. With a rich story dating back to the introduction of Intercontinental Hotels & Resorts as the first luxury hotel brand in the world, IHG remains a leader in segment with more than 900 luxury and open lifestyle properties and pipelines on Six renowned brands. The IHG also maintains a dedicated team with decades of expertise of operations specific to the segment, sales, commercial, marketing, design and food and drinks.