Agencies and advertisers will gain unprecedented control and efficiency in managing creative TV ads
DENVER And NEW YORK, January 8, 2025 /PRNewswire/ — Comcast Technology Solutions (CTS)a division of Comcast that provides media and entertainment technology to advertisers, and Médioceanfounding partner of omnichannel advertising, today announced a significant expansion of its partnership. Building on their previous successful integrations, the companies are poised to deliver a revolutionary two-way integration between their platforms.
Scheduled for the second quarter of 2025, this first-of-its-kind integration will allow agencies and brands to seamlessly manage creative traffic and distribution directly within Comcast Technology Solutions. AdFusion™ platform. By bridging the gap between creative and media teams, this integration promises to streamline advertising workflows, delivering key benefits:
- Faster time to market: Eliminate redundant and siled workflows to streamline campaign launches and ensure rapid delivery with maximum impact.
- Increased precision: Leverage trusted media buying source data to improve brand safety, minimize errors, reduce talent fines, and provide consistent, reliable reporting.
- Maximized value: Gain complete visibility into campaign metadata, optimizing resource allocation, asset utilization and generating savings for greater impact.
“This partnership represents a big step forward in how agencies and brands manage their television advertising,” said Bart Spriester, executive vice president and general manager of CTS. “By breaking down silos and seamlessly integrating creative and media buying data, we give advertisers the tools they need to act faster, with more precision and with unique efficiency. It’s about streamlining advertising operations into a unified ecosystem.
“Our expanded collaboration with Comcast Technology Solutions underscores our commitment to driving innovation for our customers. This two-way integration provides the control and precision needed to navigate today’s complex media environment while unlocking new efficiencies that maximize the value of every media dollar spent. said Ramsey McGrory, Mediaocean Chief Development Officer.
This expanded partnership underscores both companies’ commitment to providing advertisers and agencies with the most advanced tools to navigate the complexities of today’s media landscape. The two-way integration, a testament to their shared vision, will set a new standard for efficiency, precision and control in television advertising.
About Comcast Technology Solutions AdFusion
AdFusion is the result of Comcast’s commitment to developing a more efficient and intelligent approach to managing advertising efforts. By seamlessly integrating data across the advertising ecosystem, AdFusion streamlines workflows, improves operational efficiencies and automates advertising campaign management, driving better, faster and smarter results for our clients.
About Médiocean
Mediaocean powers the future of the advertising ecosystem with technology that enables brands and agencies to deliver impactful omnichannel marketing experiences. With more 200 billion dollars In terms of annualized ad spend through its software products, Mediaocean deploys AI and automation to optimize investments and results. The company’s advertising infrastructure and ad technology tools are used by more than 100,000 people around the world. Mediaocean owns and operates prismthe industry’s trusted system of record for media management and finance, Flashtalkingan innovative ad server and creative personalization platform, as well as Protected by Médioceanan ad verification solution accredited by MRC. Visit www.mediaocean.com for more information.
About Comcast Technology Solutions
Comcast Technology Solutions, a division of one of the world’s leading media and technology companies, brings proven Comcast Corporation technologies to an evolving list of industries around the world. Comcast Technology Solutions offers a broad portfolio of solutions that deliver flexibility at scale for global video, media, communications, data applications, and cybersecurity and compliance. Customers include leading streaming content and video providers, pay TV operators and MVPDs, advertisers, communications providers, financial services providers, retailers, and more. For more information, visit Comcast Technology Solutions.
SOURCE Comcast Technology Solutions
