DENVER — A poll conducted by a political nonprofit shows Colorado voters are prioritizing their wallets over politics.
THE surveywhich was carried out by A main street in Colorado in December 2024, surveyed 1,225 voters across the state, including Denver, Adams, Arapahoe, Larimer and the Western Slope counties.
Colorado residents surveyed said they were most concerned about the cost of living. They also said that, despite their own political affiliation, they believe the Republican Party does a better job fighting inflation and representing the working class.
When asked to name the most difficult issues facing Colorado, the top responses were the economy (29%), housing (27%) and immigration (24%).
One Main Street Colorado, a nonprofit political organization focused on rebuilding the middle class, told Denver7 the results indicate the Democratic Party needs to recalibrate its direction.
“We allowed respondents to give open-ended responses to questions rather than multiple choices, and voters shouted one thing: focus on the economy and cost of living. It cut across party lines,” said Andrew Short, executive director of One Main Street Colorado.
Among all voters surveyed, 72% agreed with the following statement: “The Democratic Party must recognize that most voters have legitimate concerns about immigration, taxes and the cost of living” rather than move in a more progressive direction.
The poll also found a divide between those who voted for Donald Trump, who ultimately won the presidency in November, and those who supported Kamala Harris, who received the majority of votes in Colorado.
Trump voters’ top concerns were evenly split between the economy and immigration. Among Harris voters, the top concerns were anti-Trump (19%), women’s rights (18%), and character (17%), while the economy and immigration came in last.
Search Keating
The poll determined that both parties need to improve their public images. The Colorado Democratic Party received an unfavorable opinion from 51% of respondents, while the Republican Party received an unfavorable opinion from 56%.
“Voters are clearly talking about wallets rather than political ideology,” Short said.
Overall, 68% of voters want lawmakers to prioritize reducing the financial burden on families and small businesses with good-paying jobs. Only 26% say rent control, free health care and minimum basic income should be the priority.
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