Dynamics, digital and programmatic: reaching families on a national scale on more than 3,500 screens in more than 500 entertainment centers
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Families appreciate secure and entertaining content while making lasting memories
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CEC Media Network covers more than 3,000 digital screens in more than 500 sites nationwide
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New CEC Media Network is launching entertainment programming and advertising in the coming
Dallas, May 01, 2025 (Globe Newswire) – Chuck E. CheeseThe first family entertainment center in the world, announced today the official launch of its CEC media network, one of the largest digital exterior networks (DOOH) in the United States. In partnership with several media leaders and outside technology (OOH), this initiative offers an unrivaled scale, precision and commitment to brands that seek to connect with families.
The CEC Media Network covers more than 3,000 digital screens in more than 500 sites, reaching families in the 210 DMA noted in Nielsen – offering an unprecedented scale and commitment in the retail entertainment space. With more than 40 million guests per year, each going from 1.5 to 2 hours per visit, this captive environment provided more than 2 billion prints in 2024 – offering a volume of quality prints, few FECs or retail environments can correspond. With screens strategically located in high traffic areas in pleasure centers.
Key characteristics include:
Family content With emblematic characters from Chuck E. Cheese and organized entertainment creating a commitment with guests for children and adults in the Fun Center
Complete view of sight and sound With video walls and large -format television screens well placed in each place powered by Panasonic Clearconnect media readers
Dynamic advertising inventory Optimized for national, regional and hyper-local campaigns via the Panasonic ClearConnect content management software, placed directly or via platform partners
Programmatic advertising capacities Thanks to direct SSP integration, allowing access to an omnichannel DSP portfolio.
In a strategic decision to extend its digital scope, the company has also associated itself with Future todayA pioneer in the delivery of CTV cutting -edge solutions supported by the CTV. Together, they are ready to launch a brand streaming network – on -demand applications and fast channels, intended for children aged 3 to 8 and their parents of co -visualization, by placing Chuck E. Cheese content alongside the best children’s channels like Cocomelon, Blippi and Ryan and friends via platforms such as HAPPYKIDS.
“With the launch of the CEC Media Network, we create a new family media experience, which mixes safe and entertaining content for children with messages targeted by parents in an environment where families are already making happy memories,” said Mlissa McLeanas, vice-president of the world media, license and entertainment for Chuck E. Cheese. “By associating with other industry leaders, we provide advertisers with a premium opportunity to reach families thanks to a dynamic ecosystem and focused on data designed for the scale, the relevance and the security of the brand. Chuck E. Cheese is more than a simple entertainment destination – we become one of the most powerful family media platforms in the country. ”
This daring and double -platform initiative marks a leap in advance on traditional competitors of the FEC, following a capex investment of $ 350 million to the company, which results in a media ecosystem that connects with families at each contact point – on the site, online and on the screen – giving brands, partners and advertisers and advertisers co-shot in loyal digital environments. Designed to feed the brand’s innovation, generate new income flows and to the company’s test, this expansion of the media Place Chuck E. Cheese at the forefront of the convergent worlds of family entertainment and digital media – as well as Dooh’s advertising expenses in 2025 will represent more than a third of almost $ 10 billion spent for OOH advertising in the United States, A third of the $ 10 billion spent on OOH advertising in the United States, according to the number of a third of the $ 10 billion spent on OOH advertising in the United States. emmonyter*.
“The CEC Media Network represents a perfect mixture of high-end family content and strategic distribution that aligns perfectly with the mission of today’s future to offer quality streaming experiences,” said Vikrant Mathur, co-founder of future Today. “By associating with Chuck E. Cheese, we create a powerful ecosystem that offers engaging content and brand matters for families through several contact points, whether they enjoy time together in entertainment or streaming at home. This collaboration illustrates the landscape of fragmented digital media while retaining the most reliable family standards and security that parents are waiting.”
Above all, Chuck E. Cheese remains firm in his commitment to a responsible and ethical commitment with children and families. The content led by children avoids promotions or data collection, strengthening brand leadership in family security and confidence. In addition, the brand is integrated organically into safe cultural moments with properties like Zigazoo, Kidz Bop and Ryan’s World, which remains both engaging and responsible.
CEC Entertainment, LLC. is the national leader of the national entertainment and family restaurants with his Chuck E. Cheese, Peter Piper Pizza Brands and Virtual Kitchen Concept, Pasqually’s Pizza & Wings. The global license, media and entertainment division manages the signing of the company Chuck E. Cheese IP, the development of its original content for online games, music, video games and more. The brand has licensed partners on different lines of IP, retro and classic in the current world and race in Toys & Games, Food, Apparel, Collectibles and in Publishing. Chuck E. and his friends have been committing guests since 1977, originally as a group playing and dancing in the last music of each decade. To look at the last content, visit the Chuck E. Cheese YouTube Channe.
About the future today
Future Today is a leader in the media universe in streaming financed by advertising with its flagship channels – Fawesome, Happykids and IFOOD.TV – ranking in the best free channels on almost all OTT consumption platforms. The company owner and company-based technological platform manages OTT services for hundreds of content owners, producers, distributors and large media companies to help them launch and monetize complex connected television channels between the devices in a few days. The complete portfolio of today’s technology and services includes video management, management and publication of content, development and maintenance of applications, inter-channel promotion, advertising, monetization and more. For media requests, please contact:
