Grands Prix awarded to Australia, Brazil, Porto Rico, South Korea and the United States
“ Legend with intention ” for subtitling closed by FCB Chicago wins two Grands Prix
The International Creativity Festival of Cannes Lions, after its second evening of awards, announced the winners of the eight prizes that make up the pieces of entertainment and crafts: entertainment lions, entertainment lions for games, entertainment lions for music and entertainment lions for craft lions, as well as design lions, digital artisanal lions, The artisanal lions of the industry.
Simon Cook, CEO, Lionssaid: “This winning body represents the ultimate in creative entertainment and artistic crafts that resonate with and provide significant ties with today’s consumers.”
Entertainment lions
From 735 entries received, 22 lions were allocated: 5 gold, 7 silver, 9 bronze. The Grand Prix went to ‘Nocturnal fishing’ For Hyundai Motor Company, by Innocean Seoul.
Turned entirely using seven cars, the short film of a meeting between an anonymous agent and an unidentified targeting the MZ (Millennials and Gen Z) generation of the flagship brand of Hyundai, Ioniq.
Commenting on the Grand Prix, The president of the jury, David Rolfe, world production manager, WPP / Hogarthsaid: “” Night fishing “is a deep, fascinating and even bizarre science fiction piece, in the form of the highest order of brand entertainment. We were really also amazed by the crafts and the story that we were in the admiration of its rooting in the unique attributes of product and the brand of Ioniq. ”
South Korea has won its very first entertainment lion, obtaining a Grand Prix.
Entertainment lions for the game
A total of 327 entries were received, among which 11 lions were allocated: 2 gold, 2 silver, 6 bronze. The Grand Prix was won by “ Call for discounts’ For Mercado book by Gut, São Paulo.
To achieve greater cultural relevance among the audiences of the Z generation, the largest electronic commerce platform in Latin America has transformed a game session into a global difficulty in a real-time market with the legend of football Neymar Jr.
The president of the jury Sue Anderson, VP Creative, Robloxcommented: “As a jury, we have always returned to the definition of this game lion. We wondered: did the idea exploited the community, added real value to the game experience and gave results? This Grand Prix was the entire package.
Brazil obtained its first Grand Prix in this lion.
Entertainment lions for music
In total, 469 entries were deemed, with 16 lions allocated: 3 gold, 5 silver, 7 bronze. The Grand Prix went to ‘Bad bunny’ follow -up By DDB Latina, Puerto Rico, for Rimas Music.
The Puerto Rican artist Bad Bunny transformed his album release into a historic event that has raised his country of origin, redefined the interaction of fans and has established a new standard for music outings.
The president of the Jury Seiya Matsumiya, CEO and co-founder of Black Cat White Cat Musicsaid: “We have chosen our Grand Prix not only for its originality, its cultural impact and its daring creative execution, but because it was a provocative and dignified response to a discriminatory remark made by a leading organization. The artist used partner companies platforms to mobilize creative excellence, but she should also carry a message. ”
The entertainment lions for musical registrations increased for the third consecutive year, up 6.1% (27 admissions) for one year in the year.
Entertainment lions for sport
From 766 entries received, 26 lions were allocated: 5 gold, 8 silver, 12 bronze. The Grand Prix was awarded to “ Haaland Payback Time ” For David New York Clash of Clans.
Lying as a first playable character of the mobile game, the legend of football Erling Haaland led his fans to the game and to offer his enemies the possibility of destroying the village which he had spent a decade to build.
Jimmy Smith, Chairman, Chief Executive Officer and Director of Creation, Save Park Entertainment, and President of the Jurycommented: “The manufacturers of Clash of Clans were rewarded for their courage by associating Erling Haaland. Fans ‘commitment had to make his competitors cry, because the number of downloads was in the millions of two -digit people.’ Payback ” without effort, in fact, there is no turn signal.” Recovery time “for the Cannes Grand Prix Lions during the very first vote!”
Sport entertainment lions have experienced healthy growth this year, up 15.2% (101 admissions).
Design Lions
Of the 1087 entries deemed, 33 lions were allocated: 5 gold, 11 silver, 16 bronze. The Grand Prix went to “Legend with intention” For subtitling closed by FCB Chicago.
By transforming legends into a reactive design language through animation, typography and color, the Academy of Arts and Cinema Sciences included the system in the Book of Submission of Oscars, ensuring that accessibility becomes a fundamental part of cinema.
Commenting on the winner of the Grand Prix, The president of the jury Jessica Walsh, founder and creative director, and Walshsaid: “This winner of the Grand Prix excelled because he masterfully married a strong design with a greater idea and a goal. For more than 50 years, legends for cinema and television have been largely unchanged, designed to be only functional. “Legend with intention” is a design system that brings an emotion and a depth and a context in the experience of the crisis. Designed next to the deaf community and harm to hear to make films more accessible, it will transform the experience of vision for anyone for the community. “”
The design lions have also experienced considerable growth in the number of entries, up 17.3% (160 entries) from 2024.
Digital handicrafts
A total of 554 entries were received, with 17 lions allocated: 3 gold, 5 silver, 8 bronze. The Grand Prix was also awarded to “Legend with intention” For subtitling closed by FCB Chicago.
The president of the Jury Naoki Tanaka, Director of Creation, Dentsu Labsaid: “The winning idea of the Grand Prix offered a brilliantly simple solution to a problem for a long time: to make cinema really accessible.
Spain, Saudi Arabia and Kazakhstan received their first prizes in digital artisanal lions. The consumer services sector experienced healthy growth over the year with an increase of 83% (39 admissions).
Film artisanal lions
From 1459 entries received, 49 lions were allocated: 9 gold, 12 silver, 27 bronze. The Grand Prix was awarded to “Teltra – Better on a better network” For suchra de bear meeting eagle on fire, Sydney.
The mobile network has created 26 individual points, each representing less known regional cities and distant areas which benefit from a better network. He highlighted the extent of the network in a more perceptive and human way.
President of the Jury Ali Ali, co-founder and director, Good People Filmscommented: “Before we could vote, the Grand Prix turned out slowly – as a great job. During a year dominated by AI and the digital brilliant,” Better on Better Network “of suchra was like a breath of fresh air. Tactile, intimate and deeply human. He reminded us why we fell in love with this industry. Fifty -six unique puppies.
Australia obtained its first Grand Prix in this lion.
Artisanal industry lions
Of the 779 entries, 22 lions were allocated: 4 gold, 7 silver, 10 bronze and the Grand Prix which went to ‘Nigrum corpus’For an idiot by Artplan, São Paulo.
To raise awareness of racism in health care education, the Idomed initiative has created a book combining illustration, 3D design and AI to create a visual language that mixes the precision of conventional medical textbooks with a more human approach.
Matthias Spaetgens, creative director, Scholz & Friends, and president of the jurysaid: “The Grand Prix in industry has been awarded to the Nigrum Corpus project is a remarkable testimony to creative excellence on several facets.
Poland won its very first industry craft trophy with a bronze lion.
Lions winners will be announced during the price discounts that take place every evening throughout the festival, from June 16 to 20, 2025. All lists and winners will also be available on The work. More information on Cannes Lions can be found at Canneslions.com.