On Friday, the federal government launched a new advertising campaign in the United States to remind the Americans the impact of the prices of American President Donald Trump on Canadian products in the last salvo of the deepening of the trade war.
Digital display panels Read “prices are a tax on workers” and will be installed in Washington, DC and cities like Miami, Philadelphia, Detroit and Atlanta which, according to Ottawa, would be “the most difficult” by the prices “because of their high dependence on trade in trade with Canada”.
Minister of Foreign Affairs Melanie Joly said to cnn Friday, the “huge billboards” will be erected along the main highways in 12 American states overall, with a particular emphasis on the “red” states led by the Republicans.
“We have to send a message to the American people to understand what is at stake,” she said. “It will really harm their livelihoods and have an impact on their wallets.
“My message to the American workers is about you, talk to your senators, talk to your room representatives, your mayors, your governors: send a message that you do not want these prices, because no one will win in this approach that comes out of the White House.”
This Instagram screenshot shows an overview of digital display panels installed in American cities by the Canadian government from March 21, 2025.
Instagram / Canadian Embassy in the United States
The survey suggests that Trump’s prices on Canada are not popular with the American people.
Leger found this week The fact that more than half of the Americans interviewed believe that prices will have a negative impact on the American economy, while 72% have said they are worried about higher grocery prices due to prices.
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The majority of Americans, on the other hand, believe that Trump’s economic movements have been too “erratic”, according to A Reuters / Ipsos survey released last week In the midst of unrest in the American financial markets attributed to the new and threatened prices.
A February report from the Peterson Institute for the International Economy The estimated prices of 25% of Trump on the goods from Canada, Mexico and China, with samples less than 10% from Canadian energy, would cost the US typical US cleaning per year.
Trump has since exempt from automotive parts and other goods negotiated under the Canada’s Mexico Condition Agreement after their entry into force on March 4, as well as reduced tasks on the Canadian potash at 10%.
Trump and the White House have rejected the idea that prices on foreign imports will see the costs transmitted to consumers. The White House press secretary Karoline Leavitt said earlier this month that prices are equivalent to a “tax reduction for Americans”, saying that they will ultimately make American manufacturing products cheaper as interior production increases.
The Canada Embassy in the United States has promoted facts on the economic benefits of the two countries working together for weeks on social networks since Trump prices have come into force.
Trump: “I mean that” Canada should be the American state
A separate advertising campaign on social networks that launched Friday in Canada “will aim to unify and rally Canadians to be noisy and proud of their patriotism, and will choose Canada in everything they do,” said a government statement.
“The more we choose to get up like our most flying self, the purchase of leaves and the most local local adventure, the more we are the real north, unbreakable, strong and free”, “,” The announcement in English Expressed by Rick Mercer. The announcement of the French language is expressed by the actor Remi-Pierre Paquin, and the two versions contain music from the group of Vancouver Japandrods.
Advertisements have been launched while Canada continues to put pressure on Trump administration to drop its March 4 prices on most exports to the United States, which said Trump is intended to put Ottawa to fight fentanyl and improve border security, as well as 25% of steel and aluminum tasks.
Trump promised to impose additional “reciprocal” prices worldwide on April 2, which will correspond to the prices set by foreign business partners. Canada is preparing additional reprisals on American products on that date, even if Canadian officials are negotiating with the Trump administration on potential exemptions.
The federal government is also trying to rally Canadians against Trump’s current threats to annex Canada and make it the 51st US state that Trump repeated this week.
“When I say they should be a state, I mean that,” he told journalists in the oval office on Friday, repeating familiar grievances on trade and military spending. “I really want to say that, because we cannot expect to wear a country that is right next to us at our border.”
He also once again qualified the Canadian-American border as a “artificial line” and thought about the fact that removing it would create a “beautiful land mass”.
Earlier this week, In an interview with Fox News, Trump qualified Canada “one of the most nasty countries to manage” in commercial negotiations under former Prime Minister Justin Trudeau, and once again said that Canada is “supposed to be our 51st state”.
Joly told CNN that Trump’s annexation speech is “absurd” and still harmed average Americans.
“Who are the first affected by all this rhetoric and all this wickedness? It is ultimately Americans themselves,” she said.
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