In an uncertain world, brands want to present themselves as warming and positive presence in society, and their visual strategies should reflect this. This means looking beyond what films tell us that the future will be and represent the one we really feel.
Hand visual code
While showing that people using computers, smartphones and even speculative technology like holograms are common ways to humanize technology in visuals, Getty Images research data show that users are fixed to the hands.
As the image above shows, the focal point is not the brilliant futuristic keyboard, but the user’s finger extension to press a key. The visual signals human influence on technology, evoking a feeling of autonomy and control.
The emphasis on the hands is also a response to the rapid proliferation of AI imaging. Hands are a popular decisive test to find out if an image is generated by AI, because generative models struggle To capture them. In this sense, hands become the symbol of the confidence and authenticity of the AI era.
But as more and more brands incorporate AI into their creative workflows, a simple “manual test” is not enough with regard to transparency. The labeling of the content generated by the Ai-Généré and-Modified will prevent the public from feeling dupped or misleading. To establish additional confidence with the public, brands should use AI tools that are responsible for the authorized content, ideally those who compensate for creators who offer their work. This reduces the potential legal risk for the brand while strengthening the unassailable value of human creativity.
Imagine a human future
Our relationships with technology are deeply personal. Most of us interface with software on a certain title every day, whether at work, school or leisure. 91% of Americans Have a smartphone. However, representing the personal usefulness of technology as smartphones and laptops is not the place where brands have trouble – they are emerging technologies like AI that brings them back to blues.
The AI is difficult to visualize, and by relying on clinical and scientific visuals decorated with fiber optical models and superimpositions, marketing specialists try to capture the feeling of use of advanced technology. But everyday people do not use AI in a high -tech laboratory; If the brands want to resonate with users, they must bring the future home, by adopting more dynamic and energetic visual styles.