The outputs of technology itself could also strengthen the trend of technological blues. The blue, male and medical medical visuals associated with the word “future” are coded in the foundation models of these tools, they therefore create images in accordance with these trends. With 62% of marketing specialists Using AI to generate image assets for their projects, the images generated by AI could continue to invigorate the Tech blues as a dominant aesthetic.
To counter this, brands should consider moving their visual strategy of popular representations of the future to images and videos that feel accessible and relating to the public. The generative AI can play a role here, especially if the objective is to visualize something imaginative and create something popping, but it must be balanced with authenticity. Central imaging around real people using technology in a way that matters to them and watch the colors change.
In fact, although blue is the dominant color of technological imagery, the two best -selling images of Getty Images of 2024 were people in the orange and yellow shades.
