But although this ice palette remains popular, it does not reflect the real relationship of people with technology. According to the Visualgps AI report by Getty Images, 98% of consumers Let’s say that authentic visuals are essential for building confidence, which means that “blues tech” can be the key to connect with today’s public.
A brief history of Blues Tech
One of the most emblematic scenes of science fiction cinema, the final of Blade Runner (1982), is almost monochromatically blue: the scene is flooded with blue lighting; Dystopian Los Angeles is a blue neon and blue-black skyscrapers; The eyes of Roy Batty shine an icy and unnatural blue, signaling his mechanical nature as a replicant. Blade Runner has preluded the Internet era of the science fiction film, but her visual heritage would last, joining other canonical science fiction titles such as the matrix to establish visual language for technology.
Real technology also plays a role in moving technological aesthetics. With the advent of the Internet alongside CGI progress and special effects, the Blues Tech has become more deeply associated with the visualizations of the future.
At the same time, brands in the 1990s were focused on a broad and generic generic appeal and the representations of technology merged around the recognizable aesthetics of films. Blue tones throw the future as something cold and meticulously calculated. The environments were medicinal and minimalist; They mentioned a kind of male angularity, according to the lineaments of the circuits and equipment.
This would cement the aesthetics of technology for the decades to come – not just in marketing, but in the development of technology itself. Our everyday devices have become more elegant, thinner, more portable. User interfaces on smartphones and computers have become more minimalist with each software update.
It was not until the years 2010, there was a change to bring other tones into the futuristic palette. The injection of roses and violets in the Blues, often called “Bisexual lightingยป, Offered a warming and more inclusive quality for technological imaging. In terms of composition, images featuring people using technology, rather than technology itself, has become more popular.
Now we are faced with another technological revolution. Artificial intelligence – in particular generative AI – is everywhere. What was formerly a science fiction trope is now about to be the decisive technology of this century, and of course, enthusiasm around AI has led to a strong re-emergence of the aesthetics of technological blue.
