Bloomberg Audio And Key networks launch daily “Bloomberg Business of Entertainment” segments for all formats.
The daily 60-second segments will be hosted by Bloomberg’s Lisa Mateo and Karen Moskow, covering “the ever-changing habits of how media is consumed – from movies to music – in a compelling, eye-opening minute-friendly format for the listener as well as the challenges and struggles of film, cable television, streaming media, social media and much more. The segments will also include a 60-second spot.
Michael Lysak, head of Bloomberg Radio Syndication, said: “The entertainment industry has always been fascinating to watch, but it has never been at a more crucial crossroads than today. The industry storyline itself has all the drama of a Hollywood blockbuster.
Dennis Green, COO of Key Networks, added: “The Bloomberg team continues to add content that interests its listeners with the new Business of Entertainment feature. The Bloomberg team will highlight the stories that are making news in this area. We look forward to stations adding this important content to their lineups.