New York and Dallas – WSC Sports, the pioneer of sports content technology powered by AI, has teamed up with the Big 12 conference to raise the digital presence of the League. Thanks to advanced WSC Sports AI, BIG 12, creates personalized video content for football, male basketball and women’s basketball and instantly distributes these protruding facts for its 16 members on social networks and all conference content platforms, including its fast Big 12 Studios.
“The Big 12 partnership with WSC creates content for the conference, our members and their fans which are automatically delivered to them in real time”, ” said the director of chief marketing of Big 12 Tyrel Kirkham. “This advanced resource creates not only precious video resources for the conference and its schools, but it amplifies our narrative efforts on the 16 campuses.”
Since the launch at the start of the football season, the Big 12 has created more than 9,500 videos of almost 550 hours of content using the system powered by AI: condensed games and highlights of the game to clips of individual players. Content influx has also stimulated the growth of its digital presence, which has propelled the growth of the Big 12 YouTube channel of Big 12 of 5290% in number of messages, 2,212% in video views and 3,333% in subscribers.
“WSC Sports undertakes to bring our cutting -edge AI solution to university athletics, helping universities to strengthen links with their students and athletes, as well as to extend their brand worldwide”, “ said Joe Dacosta, Head of university sports. “While the Big 12 season goes up a gear, we have already seen incredible sporting moments of schools across the country. We are delighted to help present these moments and contribute to a growing sports community within the Big 12. ”
For more information on WSC Sports, please visit WSC-Sports.com. For more information and planning details on the Big 12 conference, visit Big12sports.com.
About WSC Sports
WSC Sports, the pioneer of sports content technology powered by AI, allows NBA, ESPN, YouTubetv, Laliga and 460 other sports organizations to connect with their fans thanks to sports content experiences in AI. The WSC Sports platform automates the creation, management and distribution of content, allowing holders of sports rights to extend the scope, develop fans bases and unlock income opportunities on digital platforms. For more information, visit WSC-Sports.com.
About the Big 12 conference
The Big 12 is in its 29th Year as one of the country’s first conferences in university athletics under the leadership of the Brett Commissioner Yormark. Since he joined the conference in August 2022, Yormmark raised the Big 12 to new heights, emphasizing marketing, the creation of brands and instilling an innovative strategy that resonated in the landscape of university athletics.
From August 2, 2024, the conference is made up of 16 universities covering 10 states and four time zones. The 12 members of the Big 12 include Arizona, Arizona State, Baylor, Byu, UCF, Cincinnati, Colorado, Houston, Iowa State, Kansas, Kansas State, Oklahoma State, TCU, Texas Tech, Utah and Virginie-Western. Big 12 began in 1996 and shelters 89 national NCAA team championships and 764 individual national champions. The Big 12 conference office is located in Irving, Texas.
Media contacts
WSC Sports | press@wsc-sports.com | +972.3.7731660
Big 12 conference | Matt Ensor | mensor@big12sports.com