Where it all started
Jordan Reyes did not have to go far to find his future. She grew up on the outskirts of Clemson City Limits, spending her childhood in summer camps and dance studios to Tiger Town.
When the time came to select where she wanted to go to university, she remembered her older cousin, also of a former student of Clemson, and how positively he spoke about her experience.
“It was just good,” she said. “I didn’t really look at other schools. Clemson had always been in the background, and when the time came to choose, it was like the next natural step. ”
Go to business
At first, Reyes thought that architecture was the best for her. He seduced his creative side while using the part of her who loved mathematics. She decided that to be sure that architecture was something she wanted to continue, she would shade a family friend who was an architect who works.
“I saw how demanding architecture was. Late nights, constant revisions, customer pressure, ”she said. “I realized that I loved the creative side, but I was not sure I want this lifestyle.”
Reyes began to explore other options and landed at a business diploma. Although at the time she did not know in which business area in which she wanted to get started, she knew that a trade diploma was versatile and decided to register as major before companies. Finally, she found that marketing was perfect for her.
“It offered a balance that I really liked,” she said. “By thinking about it now, I’m sure it was one of my best decisions. I have always wanted to study something that would allow me to work in various industries, and a marketing diploma would allow me to do so. ”
One of his favorite experiences at Wilbur O. and Ann Powers College of Business came by a creative investigation project, where she worked with eye monitoring software and biometric monitors to study how people react to marketing messages.
“It was fascinating,” she said. “We measured things like heart rate and eye movement to understand what really attracts someone’s attention. It showed me the most analytical side of marketing and psychology behind consumers’ choices. ”
Go back to her alma mater
After obtaining his undergraduate diploma in December, Jordan took an internship which gave him a real taste for industry. This also confirmed something else: she wanted to continue to grow.
This summer, she returns to Clemson again to continue her master’s degree in marketing. “It’s a chance to expand my network and develop my skills,” she said. “Marketing is a competitive field, and I want to be ready for the management that it takes me.”
Reyes is delighted to return to Clemson to continue his graduate diploma. During her stay as a undergraduate student, she found mentors, teammates and friends who helped her strengthen her own capacities.
“For me, it’s like a family found,” she said. “We are not all the same, and it’s not always perfect, but there is this shared experience that brings us together. This is what makes him special. This is what makes Clemson feels like at home.”
About the MS in Marketing program
THE Marketing science master’s program Advance the knowledge and expertise of students in theory and marketing practice. A coordinated program for the development of analytical skills, consumer analysis and marketing strategy, associated with real world marketing applications, prepares students for careers as marketing, managers and researchers in fields such as brand, advertising, promotions, market studies, sports marketing, digital marketing and public policies. After completing the program, the successful graduate will be able to critically assess and develop solutions to marketing problems through quantitative and qualitative approaches and various marketing and decision -making executives. This one -year mastery is designed to improve the skills of students who wish to pursue a career related to marketing but which may not have training in formal marketing.
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